Your guide to SA’s premium fashion boutiques

Looking to up your fashion game? Here are all the premium fashion boutiques we have in our great state.

Image: Shop Pond

Looking to up your fashion game? Here are some of our favourite, premium fashion boutiques we have in our great state.

LESSER STORE – North Adelaide

Lesser Store on Melbourne Street, curated by the dynamic mother-daughter duo Jazmin Wotton and Sally, brings a “less is more” ethos to Adelaide, mixing elegance with a Scandi-inspired twist. Founded less than three years ago, Lesser Store emerged from Jazmin’s innovative vision to merge her mother’s flourishing floristry business with a curated selection of modern fashion.

Boasting European chic vibes, the store showcases renowned Danish label By Malene Birger, alongside Swedish brands Chimi Eyewear and House of Dagmar, British label Joseph, all complemented by Australian designers such as Beare Park and Griffin & Griffin.

Beyond retail, the Wottons prioritise fostering personal connections with their clientele, hosting exclusive dinners and VIP events.

For more information, head here.

Denim Iniquity – Hyde Park

Denim Iniquity is a one-stop-shop for fashion-forward individuals, stocking a great mix of timeless classics and cutting-edge trends. The boutique has been around for 40 years (in different locations), so its no shock that the owners have a keen eye for quality and style, hand-picking selection of labels which are hard to find in other boutiques across Adelaide.

The store loves to hero Australian labels like Jac + Jack, Bassike, Camilla and Marc, Matteau, St.Agni, SIR, Artclub (by Heidi Middleton), Sarah-Jane Clarke, Friends with Frank, Lee Mathews and Alias Mae, while also stocking international sensations including Isabel Marant and Yves Salomon.

The boutique also has a carefully curated collection of accessories, including handbags from Frame and Dylan Kain, as well as fine jewellery from By Charlotte and Sarah + Sebastian.

For more information, head here.

Ecru Boutique – Hyde Park

“Dedicated to the relaxed, yet edgy woman” is what’s written at the top of Ecru Boutique’s Instagram page. And with its lineup of local and international designers, you can see why.

From its collection of patchwork-esque sneakers from HOFF (a brand founded in Spain), to the cutest coastal hats from Lorna Murray (an Australian artisanal, ethical & sustainable brand), to great staples from Ena Pelly (a contemporary fashion brand with a unique DNA), there’s always something interesting to get your hands on.

The boutique strives to promote sustainable fashion by showcasing a range of eco-conscious brands with ethically and responsibly sourced materials. Some stand out labels Ecru stocks include Sunset lover, Studio Zee, Kinney, Jac + Mooki, ASTON and more.

For more information, head here.

Better Together Pre-Loved Fashion – Goodwood

Better Together Pre-Loved Fashion curates a selection of luxury goods for just a smidge of the original retail price. They’re known for having a great mix of high-quality labels like Zimmerman, SA’s own Acler, Scanlan & Theodore and more. Even our states best fashion stylists have paid a visit to the store, including Cimon Vozzo, Michelle Beltrame, Lauren Dilena, Carmel Margaritis.

“I love to shop pre-loved clothing as I like to wear high-end pieces, and the thought of getting them at a great price whilst being sustainable really appeals to me,” Owner of Couture Love Madness and fashion guru, Christina Tridente, says.

For more information, head here.

Elle & Elka – College Park

Elle & Elka is a unique women’s fashion and accessories boutique in Adelaide offering a variety of pieces from Australian and International Designers. Some of the designers the brand showcases include  M.A.Dainty, Desigual, Pearl & Caviar and more.

For more information, head here.

Shop Pond – CBD

What you may have known as ‘A Flat Shop’ tucked away in a second-story apartment in Adelaide’s West End, has recently moved to Ebenezer Place as ‘Shop Pond’. This eclectic store, blends vintage charm and contemporary flair, offering a range of both pre-loved and new brands based locally, interstate and overseas.

The new space is industrial yet chic, featuring beams and roughly painted walls, creating an urban oasis for style seekers, giving off a cool vibe similar to its clothing.

From second-hand designer pieces, to vintage garments imported from Japan, to emerging Australian labels like Alix Higgins and Be Right Back, the store offers a diverse array of fashion-forward finds. Local creatives are also celebrated, with hand-made jewellery from Lilly Buttrose and colourful designs from Tricote lining its shelves.

For more information, head here.

Votre Lux – Hyde Park

Votre Luxe was established as a way for people to buy and sell premium, authentic designer handbags and accessories. Three years ago, the founder began selling her pre-loved designer handbags, and was met with enthusiasm from friends – some of whom bought the bags, while others added their own designer goods to be sold.

This environmentally conscious way of rehoming luxury items took off, and what started as a hobby is now an officially registered store.

For more information, head here.

SAINTGARDE Store – North Adelaide

With a beautiful facade before you even step into the store, SAINTGARDE promises even more inside, stocking all the must have essentials for the modern woman. The boutique focusses on timeless pieces for effortless style, with seasonal trends subtly incorporated. Stocking popular brands like South Australia’s very own Sunset Lover, Silk Laundry, ROAME, ALIAS MAE, MORRISON, and more, it’s a location if you’re on the hunt for something premium.

The store also has a selection of key furniture, lighting, lifestyle pieces and accessories which you can browse with a coffee in hand – because SAINTGARDE also have a cafe on site!

For more information, head here.

One Rundle Trading Co. – Dulwich

While your mind might go straight to beautiful homewares and antiques when you think of One Rundle Trading Co., it’s actually also home to a stunning range of clothing and accessories. What used to be a former lodge and picture theatre that was built in 1902, the building now houses a great range of brands for both the everyday and something a little more special.

One stand-out brand which One Rundle Trading Co. is known to stock is Alemais, which you may have spotted on your social media with designs celebrating an eclectic mix of unique natural textiles, hand crafted embroideries and exaggerated shapes. The store also stocks Assembly Label, Gary Bigeni, Leo Lin, ORTC Clothing Co., Sunset Lover, Veja, Friend of Audrey, Aston Studio and so much more.

For more information, head here.

Daisy Says – CBD

Bold and carefree, Daisy Says is a South Australian fashion brand that opened on Rundle Street in 2022. With humble beginnings in Robe, the brand was born under parent lifestyle label, The Holiday Collective. There are four Daisy Says collections each year, one for each season, with the clothing aimed at women aged 18 to 35.

The footprint of the store includes a dreamy stairway to the ceiling, custom-made light fittings, hand crafted mirrors, and a suspended daisy installation for the quintessential Instagram moment – making finding the perfect outfit a little more fun.

For more information, head here.

Wild Child Stylelab – Hyde Park

Since its inception into the fashion industry in 1990, Wild Child Stylelab has become recognised as one of the longest surviving sole retailers in the Australian Fashion Industry. 

Known for curating a collection of the most current and emerging Australian and International labels, the boutique offer a unique in-store experience with expert stylists on hand to help you. The store stocks a huge range of brands, including Atoir, Bec & Bridge, Bubish Fur, Effie Kats, Elliatt, Pasduchas, PE Nation, Shona Joy, Misha and more.

In fact, SA luxury fashion label House of Campbell recently announced a partnership with Wild Child to help bring its exclusive suiting collection directly to Adelaide clientele.

For more information, head here.

Azalia Boutique – Croydon & CBD

What started in 2007 as a little vintage store on Queen Street has now evolved into an iconic fashion boutique. Azalia appeals to different tastes and age groups, with its curated collection of loved labels, both luxury and affordable swing tags.

With stores in both Croydon and Rundle Street, it’s easy to get to a bricks-and-mortar location to browse its vast collection including Effie Kats, One Fell Swoop (popular for bridesmaids dresses), Joslin Studio, By Johnny, Hansen & Gretel and more.

For more info head to

Adelaide Instyle – Glenelg

Adelaide Instyle has been an institution in Glenelg for years, cementing itself as a destination for Italian pieces and Australian labels.

Where: 77 Jetty Rd, Glenelg, Adelaide
More info at:

The Loft St George’s – Unley

At THE LOFT, customers are welcomed into a world of carefully considered, timeless fashion pieces designed to effortlessly complement their everyday lives. Inspired by lifestyle, travel, and sustainability, our curated collections ensure that clothing lasts longer and works harder, aligning with a conscious approach to fashion.

More than just a fashion boutique, THE LOFT offers a personalised shopping experience with qualified personal stylists, ensuring every purchase suits individual preferences and lifestyles. With hours spent meticulously reviewing labels and collections, their aim is to present pieces that resonate with their customers.

They prioritise inclusivity in their purchasing decisions, offering a diverse range of body types, price points, and age-appropriate fashion. From essential basics to elevated ready-to-wear pieces, each label is thoughtfully selected to cater to their clientele’s discerning tastes.

Where: 107B King William Road, Unley
More info at:

If you’d like to suggest a fashion boutique that should be added to the list, email [email protected].

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