Adelaide Fringe has unveiled the official poster for its 2025 festivities. The poster, titled ‘Are We Nearly There Yet’, is a creation by John Pedder, a seasoned artist and printmaker who used woodblock printing to create his winning design. This marks the first occasion in the festival’s six-decade history that a woodblock print has been chosen for the poster.
Pedder, who crafted the print in his backyard studio, carved wood blocks by hand for this special piece. The design features a series of vividly coloured characters representing different ages and genders, each with their unique narratives, aligning with Adelaide Fringe’s goal to become the world’s most inclusive festival. “It’s a real honour to be selected as the Adelaide Fringe 2025 poster winner. I love Fringe festivals and how inclusive they are for all artists,” said Pedder. He highlighted the connection between his artwork and the Fringe’s inclusive ‘One for All and All For One’ motto, representing the diverse arts disciplines the festival showcases.
The artist will receive a prize of $10,000 from Community Partner Lumo Energy and free registration to hold an exhibition during the festival. His artwork will also be prominently featured around Adelaide and throughout South Australia in the lead-up to and during the festival, scheduled from February 21st to March 23rd 2025.
David Holman, General Manager of Lumo Energy, shared, “We are delighted to continue our partnership with Adelaide Fringe by supporting the 2025 Poster Competition. John Pedder’s artwork is an extraordinary representation of the creativity and diversity that Adelaide Fringe embodies.”
To commemorate his achievement, Pedder has produced a limited edition of the ‘Are We Nearly There Yet’ print. These signed prints are available for purchase, with proceeds being donated to Arts Unlimited, Adelaide Fringe’s philanthropic arm that aids artists, venues, and disadvantaged groups.
Heather Croall, Adelaide Fringe Director and CEO, congratulated Pedder, noting the global interest and the high quality of submissions received this year. “John’s design stood out as one that really captured the spirit of Fringe and one that would work well across the many platforms used to promote Fringe,” she said.
Adelaide Fringe, the largest arts festival in the Southern Hemisphere, is celebrated for its dynamic and open-access approach to showcasing a broad array of artistic genres. With a history spanning almost 70 years, the festival is integral in promoting both emerging and established talents from around the world. The event features thousands of artists across 500 venues in South Australia, making it a vibrant hub for cultural engagement and creativity.
Shows such as ‘LIMBO – The Return’, ‘27 Club’, and ‘Infamous’ are already on sale, with early bookings encouraged ahead of the full program release on 6 December.
For more information on securing tickets and to keep up with early show releases, visitors can access http://adlfrin.ge/FringeTIX-25.
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