400+ artists & industry join forces for #VAXTHENATION

Sick of the impact to the live event scene, Australia’s biggest artists and performers have launched a new campaign to encourage vaccinations, to help get their industry back on its feet.

Photo: All Saints at RnB Vine Days

As the COVID-19 vaccine rollout is ramping up across the nation, today, Australia’s $36.4 billion Live Entertainment Industry is speaking out. They’re sick of virtual performances, so they’re ramping up their support for a new campaign to get vaccinated.
More than 400 of Australia’s biggest artists and performers have joined forces with leading tour promoters, music festivals, venues, ticketing agencies, record labels, comedy producers, theatre, opera and dance companies, media outlets, industry associations, peak bodies and global brands like YouTube and TikTok, to launch #VAXTHENATION – a new campaign asking Australians to help ‘stop the interruptions’ and get vaccinated… now!  
Spearheaded by the newly established LIVE Alliance (Live Industry Venues + Entertainment) – which includes representatives from organisations Association of Artist Managers (AAM), Australian Live Music Business Council (ALMBC), Australian Music Industry Network (AMIN), APRA AMCOS, Australian Recording Industry Association (ARIA), Australian Festivals Association (AFA), Frontier Touring/Mushroom Group, the Live Entertainment Industry Forum, Live Nation, Live Performance Australia (LPA), Secret Sounds and TEG – #VAXTHENATION has brought our country’s Live Events Industry together as never before.  
Lending their names to #VAXTHENATION are over 225 performers including PowderfingerJimmy BarnesTim MinchinCourtney BarnettCeleste BarberVance JoyPaul KellyArchie RoachEm Rusciano, Guy SebastianDave ThorntonAdam HarveyAmy SharkIva DaviesGina JeffreysJohn WilliamsonCourtney ActBirds Of TokyoTom GleesonAmyl & The SniffersHilltop HoodsNazeem HussainMarcia HinesMidnight OilJudith LucyRÜFÜS DU SOLChristian HullTroy Cassar-DaleyNina Las VegasBriggsJudith LucyDaryl BraithwaiteHuman NatureMelinda Schneider and countless more.
#VAXTHENATION aims to remind all Australians of the magic of live events. It kicks off today with a national television campaign – watch the TVC below – soundtracked by multi-Platinum ARIA winners Powderfinger, who donated the use of their iconic hit single “My Happiness”.

Australia has one of the world’s leading music and entertainment sectors. It’s not just vital to our economy and jobs; it provides a rich cultural fabric that connects us all. From sweaty pub gigs to crying with laughter at a comedy show; being moved by an opera aria or diving into the festival mosh; taking your child to their first live show, marvelling at an intricate ballet, or sitting with loved ones in an ornate theatre… these are the moments we all want to get back to. 
Vaccination is the only way to ‘stop the interruptions’ and break the cycle of lockdowns.  
With a target of 80% agreed by National Cabinet, the LIVE Alliance says vaccinations are not only important for overall public health but an essential step in stopping the ongoing and devastating effect to our live entertainment and events industry. 

Australia needs to get vaccinated, so we can all get back to doing the things that we love.  
The Live Entertainment Sector has been dealt a massive blow over the past 18 months, with thousands of performances disrupted, postponed or cancelled, and tens of thousands of workers stood down (or unable to work at all). Billions of dollars lost to the Australian economy – no shows means no fans spending at nearby restaurants, bars, retail or accommodation, or booking flights just to make a weekend of it. Prior to the most recent lockdowns, live music activity was at just 12 per cent of pre-COVID levels as larger shows and tours remain uneconomic without full venue capacities and uncertainty around both domestic and international border restrictions. Two thirds of industry jobs (79,000) were gone by the end of 2020*, plus $23.6 billion of economic output and $10.7 billion of added value also lost.
Help us stop the interruptions and get vaxxed as soon as you can. Every jab makes a difference, and every Australian can play their part.  
Let’s get our live industry back on the road! 
Head to the #VAXTHENATION website for further details and information on where to get your jab:

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