8 SA-born beauty brands to add to your self-care routine in 2024

Here’s your guide to eight South Australian beauty brands to add to your list to try in 2024.

As we settle into a new year, so many of us are ready for a refreshed self-care routine, and that means one thing: new beauty products that will help you start afresh in 2024.

And while the beauty industry has grown rapidly in the last decade (thanks to Instagram and TikTok), the rise of online shopping and globalisation means we’ve been ushered into buying brands from across the globe.

While it’s easy to get caught up in the allure of big-name brands, Brand SA is continuing to remind us the importance of looking closer to home with their Buy SA. For SA. campaign.

There’s a whole flurry of local brands that are taking the beauty industry by storm from right here in South Australia. While Jurlique’s legacy looms large in our state’s beauty landscape, there’s a huge number of hidden gems that call our state home.

The allure of clean and locally-sourced beauty products has never been stronger, and SA’s rich and diverse beauty scene offers a number of those options; from plant-based perfume without synthetics, to lipsticks which are kiss-proof, waterproof, cruelty free and Australian made.

When you choose South Australian brands, you’re not only embracing quality goods; you’re also supporting local people, contributing to the growth of SA’s economy and the creation of more local jobs.

Here’s eight local beauty brands to put on your radar for your 2024 self-care routine.


Looking for products to help you get glowing skin this summer, but hate the idea of a 10-step skincare routine to get there? Founded by Jessica Wehrmann-Nicholas, foraj is a South Australian company providing an uncomplicated skincare line that uses natural ingredients to treat a variety of common skin conditions.

Derived from natural Australian-made and animal-free tested ingredients, the foraj range utilises essential nutrients that have been scientifically proven to decrease the visible signs of aging, smoothen the appearance of scarring, prevent skin breakouts, improve cell restoration and pre-emptively slow the skin aging process.

PS: The brand has an easy manual on how to customise the range to suit your needs!

Find out more here.


South Australian skincare brand Janesce was founded by Janice Smith in 1986 in the Adelaide Hills and thrives on the philosophy of harmonising nature, nutrition, and skincare.

Jan’s unwavering belief in the connection between nutrition and skin health was groundbreaking at the time, earning her invitations to international conferences. This visionary approach laid the foundation for Janesce. In 1986, Jan closed her clinic and embarked on a new adventure—creating her line of skincare products.

Fate led her to her own formulations, and she converted a farm into an organic and bio-dynamic haven. Today, Claret Ash Farm stands as a testament to Jan’s dedication to holistic skincare.

Janesce’s products, crafted from organically and bio-dynamically grown ingredients, come from nurturing plants to bottling essences. The brand today is known for its slow-beauty skincare products, facials, beauty experiences and gift certificates which many SA women have experienced on special occasions.

PS: You can stay at Janesce’s Enchanting Farm Cottage in the Adelaide Hills which is just a few paces from an organic flower and herb garden where plants are cultivated for its popular skin care products!

Find out more here.

Amplified Beauty

TikTok sensation Amplified Beauty Australia is an Adelaide based beauty company founded by Aboriginal makeup artist, Shahna Smith (in fact, it’s one of the first Indigenous owned cosmetic brands in the world). The brand originally launched with its popular luxurious, liquid-to-matte lipsticks which are kiss-proof, waterproof, cruelty free and Australian made.

The brand is loved by makeup elites like one of Australia’s most reputable and respected artists Rae Morris and Podcaster Selina Chhaur. It’s no surprise when the viral product can be used as an eyeshadow, a blush, an eyeliner, and a colour corrector all in one.

Currently, the brand donates 10% of its sales to The Tracey to Youth Off The Streets to assist vulnerable kids back to a strong, happy path in life.

PS: Last year Shahna Smith was a 2023 Forbes Panelist at the Women’s Summit, won the 7News South Australian Leadership Award and was a finalist in the SA Absolute Best Awards, presented by Brand SA.

Find out more here.

Organic Ministry

Organic Ministry is a great option for those exploring natural alternatives for skincare, hair, body & home.

The brand started from Founder Sarah Pope’s personal journey. After experiencing the adverse effects of product toxicity first-hand, Sarah envisioned a better world for her children and future generations. This vision propelled her to immerse herself in the realm of natural alternatives, ultimately leading to the creation of our clean, organic, and uncompromising products.

The range of products is proudly 100% Australian made and owned and has everything from shampoo and conditioner bars, to intensive eye cream, to milk cleaners. The products are formulated in Queensland, but lovingly hand-poured in the Adelaide Hills.

PS: You can find an entire ingredients glossary to the sustainably sourced ingredients it uses in its formulations on the site – each ingredient has details on both its uses and benefits.

Find out more here.

Maine Beach

Launched in 2010 by founder Nigel Treliving, South Australia’s Maine Beach is another body care and gift company that’s locally owned, created and produced. With its headquarters nestled amongst the vineyards of McLaren Flat in South Australia, each product aims to showcase Australia’s exceptional botanic and organic diversity, engaging experienced growers and producers from unique Australian regions. 

The luxe brand has a number of collections including Flannel Flower, Kakadu Plum, Kangaroo Island Ligurian Honey and Riverland Orange. You can spoil yourself with anything from hand and nail cream, to bath salts, to candles and diffusers – it’s definitely a brand to bookmark for future gift ideas.

PS: Its range of products using Kangaroo Island Ligurian Honey is sourced from the oldest bee sanctuary in the world, the hallowed Ligurian honey.

Find out more here.

Natralus Australia

Natralus Australia is an Australian natural skin health care brand with a focus on empowering women and families to opt for a more naturally effective approach to skin health care and wellness. 

Its business roots and philosophy stem back to the early 1920’s with the owner’s Grandfather, a respected Adelaide Pharmacist. He was recognised for his talent to blend selected natural ingredients into incredibly effective medicines. Doctors would often send their patients to him when desperate, as they knew they could trust him to find an effective remedy.

PS: The brand has won multiple awards including Beauty Heaven’s 2019 Best in Beauty Awards and the 2023 Organic Beauty Awards.

Find out more here.

OmMade Organic Skincare

South Aussie brand OmMade Organic Skincare is committed to holistic well-being and blends natural and organic principles to create products for the face, body, hair, and dental.

Their natural, sustainable skincare products make the perfect well-being products to incorporate into daily routines for those who aim to shop consciously or want to buy for that eco-conscious friend while encouraging better skin health and supporting local South Australian businesses, too.

PS: You can find the benefits of OmMade Organic Skincare that make them a standout health and well-being brand in this guide here.

Botanic Enve

Have you ever heard of plant-based perfume? Well, Botanic Enve is creating natural perfume that’s 100% vegan, made entirely from plant based ingredients, cruelty free and contains zero toxic or synthetic ingredients or artificial colourings. It’s also clean, transparent & non-toxic.

There’s so many beautiful fragrances to choose from, like Crush which it describes as a warm summer’s day, or Luna which it describes as refined and mysteriously alluring. You can easily find your new signature scent with Botanic Enve’s Discovery Set which features all 6 Botanic Enve Perfumes.

PS: Did you know that Perfume houses are not required to disclose what goes into their fragrances under the guise of ‘trade secrets’? There are thousands of chemicals that can be used to create a fragrance and most of these unlisted ingredients are irritants that can trigger allergies, asthma symptoms and migraines. 

Find out more here.

For other ways to support our local beauty industry and other South Australian businesses visit Buy SA. For SA.

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