Federal Minister for Trade and Tourism, Senator Don Farrell, and South Australian Tourism Minister Zoe Bettison shared their optimism about Adelaide’s booming tourism industry today.
“The total value of tourism in South Australia has now recovered to 90 per cent of its pre-pandemic record high of $8.1 billion,” said Bettison.
The Ministers met with key SA tourism organisations as part of the Tourism Industry Council of South Australia’s 2023 Tourism Summit ‘2030 and Beyond’ event.
“We’ve hit new record-highs for intrastate and regional tourism spend, and the interstate market is booming having almost fully recovered.
“This is a clear sign that economic recovery is well underway in our state but we will not stop at that as now is the time to plan for the future.”
After a challenging couple of years for everyone in the tourism and travel industry, today’s event had a strong focus on how industry and government can work together towards ongoing recovery and rebuilding the sector to be stronger than ever.
Approximately 200 businesses and organisations were in attendance. The day began with a welcome from Gina Norman, General Manager from RAA Travel, and an address from TiCSA CEO Shaun de Bruyn.
Dr Mark Siebentritt, Managing Director of Edge Tech, spoke to ESG and its importance for the future of the industry. Tony Smith, director of Rawnsley Park, spoke to long-term priorities for businesses across the State.
A question-and-answer session was then held with Minister Farrell, Minister Bettison, and recently appointed SATC Chief Executive Emma Terry.
The government has committed $48 million over the next four years to support the ongoing recovery of Australia’s visitor economy.
“Today we heard from South Australian tourism businesses, organisations and stakeholders about their goals, aspirations and challenges, and how they hope to build on South Australia’s record-breaking tourism rebound,” said Senator Farrell.
The SA economic recovery of the tourism industry is now at seven consecutive months of seeing expenditure near or above pre-COVID levels, with the state’s leaders looking forward to growth well into 2030.
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