Food Drink

A Fanciful Notion: South Australia’s New Socially Conscious Wine Label

Everyone in South Australia loves wine, but how many people can feel like they’re supporting something great while drinking a few glasses with friends?

Everyone in South Australia loves wine, but how many people can feel like they’re supporting something great while drinking a few glasses with friends?

A Fanciful Notion, crafted by Tricia McBride and Tanya Kerr, is the idea that became the business. The self-confessed wine fanatics have formed an empowering partnership that produces socially conscious and ethical wine labels. Within A Fanciful Notion, founded in 2017, they have created two different and exciting labels, Whimsy and Quiet Revolution.

They’ve just launched five fabulous wines including; 2015 A Fanciful Notion Blanc de Blanc, Quiet Revolution ‘The White’, Quiet Revolution ‘The Red’, Whimsy 2016 Adelaide Hills Pinot Noir, and Whimsy 2015 Sangiovese.

A Fanciful Notion wants their consumers to have the perfect experience. To create their one-off batches, all wine is sourced from local producers in the Adelaide Hills, McLaren Vale and the Barossa Valley.

The first wine label, Whimsy supports South Australian artists to help kick-start their career. They collaborate with local artists to create unique labels for their bottles, as well as displaying their artwork at their busy launch. This label has two red varieties that are titled ‘Truth in Ink’, creating a platform for South Australian artists to celebrate the role of tattoos as an art form.

The second wine label, Quiet Revolution creates small batch vegan friendly wines (no animal by-products used as fining agents) with each wine variety supporting a South Australian cause. ‘The White’ variety support the non-profit organisation Freedom Hill Sanctuary that helps rehabilitate neglected and abused animals.

By promoting and donating a portion of the wine sales they help drive a platform of free speech. ‘The Red’ supports a social enterprise group, Harvest Fair, a meal delivery service that looks specifically at gender equity. This group helps women in the workforce by creating equitable work conditions and flexible employment.

Their successful launch at The Black Addition showcased their wines and delicious array of canapés and a fruit and cheese boat supplied by the Lunch Bunch. They also displayed a Magnum bottle of wine that one lucky attendee went home with.


A Fanciful Notion works collaboratively with local artists including Matt Telford and Sophie Mahoney-Langford whose amazing pieces were exhibited at the launch.

Not only is Quiet Revolution ‘The White’ Chenin Blanc vegan-friendly, but it also shows strong aromas of green apples and pears as well as a hint of lemon and white peaches. Produced in McLaren Vale, this Chenin Blanc leaves the palate with a fresh, crisp fruity taste.

For all the red fans, Whimsy 2016 Adelaide Hills Pinot Noir is the go-to. It’s smooth, medium body shows woody and wet leaves feel, with confident colour of cherry and spice flavours. Whimsy creates one off, small batch wines of great quality. This pick has already won four awards in Australia, you’re definitely going to want to try it.

These influential and compassionate women have created something that benefits local artists, social enterprise groups and non-profit organisations while they produce a beautiful range of wine. Catering for all South Australians including vegans, this exciting wine label is bound to triumph.


Artist for Quiet Revolution: Sophie Mahoney-Langford

Artist for Quiet Revolution ‘The White’ label art: Matt Telford

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