The world of influencer marketing will be getting a leg-up with the introduction of Social Alliance, a division of Grays PR, to the scene.
With the primary focus to facilitate effective collaborations between brands and ‘content creators’, Social Alliance was created due to the increasing nature of brands and businesses wanting to delve into the influencer marketing realm.
A concept that has long been in development, being prepared for the right time, opportunity, purpose and benefit to the client and creator. Importantly Social Alliance is not just about Instagram, it is about a social structure in our community, industry and business.
Cathy McHugh, Director of Grays PR, explains “we are looking for real meaning and influence with Social Alliance. You don’t necessarily need the biggest and best accounts, you may not even have an account, but you will be a change maker, a leader, a thought provoker, and a believer in the product and brand. You will have your own brand, tribe and community to bring along and share in your experiences and journey”.
Adding elements of influencer marketing into client communications strategy is becoming increasingly prevalent so it made sense to consider a separate division to totally focus on this area, particularly with the segmentation and growth of different platforms.
Whilst influencer marketing and social collaborations may be referred to as ‘buzz words’, the marketing concept is here to stay and businesses regardless of their size are incorporating this element into their marketing strategy, but perhaps not as well as they could be with a number of other leveraging opportunities missed by those not necessarily as familiar with these platforms.
“Engaging influencers, or ‘content creators’ (our term of preference), are exceptional value for opportunity, growth and reach. An effective collaboration could generate return on investment that is up to 10 times greater than any other form of marketing advertising”.
“Content creators are conversations starters that have the ability to draw attention to the engaged brand’s website and socials,” Cathy explains. “And as the content is personalised, authentic and transparent, the narrative is trusted by their followers positively influencing them to follow and trust brands”.
Beyond everything that Social Alliance offers, the stamp of ‘credibility & integrity’ from Grays PR will rank highly amongst the number of benefits of engaging the agency. With 20 years of experience in the Marketing, Comms, PR and Event world, Cathy brings the understanding and management of collaborative relationships and mitigating foreseeable risks.
Head to Grays PR for more information.
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