The Hyde Park boutique has been open since November last year and already has a cult following amongst Adelaide shoppers, who head to the store for quirky, exclusive Australian brands like Extinct, Premonition and House of Baulch.
The Ravvel app allows users to browse the store’s range, purchase and then pick up from the store or have their items delivered.
Owners Danielle, Francesca and Enza Demicoli want to push the boundaries of boutique shopping to give their customers the ultimate shopping experience.
“So many larger international and local chains have their own apps now to make shopping even more accessible,” says Danielle.
Brad Moran, of NoQ Apps, who developed the application, says it’s the first of its kind created for an individual boutique in Australia.
“As far as we know, no boutique in Australia has launched an app, so it really is the first of its kind, and quite impressive for a new store too.”
“Most small boutiques really rely on word of mouth and now social networking tools like Facebook and Twitter help them promote themselves, but neither of those actually allow for safe online purchasing like a smartphone app.”
The app is available to download for free from the Apple App Store.
Check out Ravvel on Facebook www.facebook.com/ravvel.tique