The Adelaide Fashion Festival has a new home, with the City of Norwood, Payneham & St Peters agreeing to transfer ownership and management of the event to the State Government.
An initiative of the Council’s Norwood Parade Precinct Committee (NPPC), the Festival was first held in 2008. Over the past seven years it has steadily grown in profile, while providing a number of South Australian designers such as Greta Rumsby, Cristina Tridente, Jamie Sortino and Melanie Flintoft with valuable exposure.
Paul Vasileff (Paolo Sebastian label) featured his collection at the first Adelaide Fashion Festival, and has since gone on to sell his wedding dresses in New York and dress some of the Hollywood’s biggest stars.
Mayor Bria said his Council is very proud of its vision, commitment and stewardship of the Festival
“Council’s long-term objective has always been to establish the Adelaide Fashion Festival as a major event for South Australia,” Mayor Bria said.
“We are now at a point where the State Government has recognised the profile and prestige of the event, and want to expand it to a national and international level.”
Mayor Bria said he was also pleased to see the creation of the Bachelor of Creative Arts (Fashion) Degree at Flinders University in 2014, having first approached the State Government to create such a course in 2009.
“The creation of the Fashion Degree has helped put SA’s student designers on a more level playing field with their interstate counterparts,” Mayor Bria said.
“Until now, South Australia has been at a competitive disadvantage, as the TAFE course – as good as it is – has had to compete with the Royal Melbourne Institute of Technology and the Sydney School of Design.”
Under the terms of the Agreement with the State Government, the City of Norwood Payneham & St Peters will be given ongoing recognition as the founder of the Festival and will reserve the right to host a satellite event such as ‘Parades on Norwood Parade’.