Adelaide is getting ready to strut its stuff as it gears up to play host to the city’s premier fashion festival, ADL Fashion Week, running from Friday 20th to Sunday 22nd of October.
ADL Fashion Week, or AFW, celebrates the art of fashion in the city through an exciting program of specially curated events held throughout Rundle Mall and Rundle Street that include dynamic pop-ups, special shopping offers, and exclusive in-store events showcasing the essence of Adelaide’s fashion scene.
Off the back of last year’s event, this three-day festival invites fashion lovers and all Adelaidians to experience, shop and immerse themselves in the fabric of South Australian fashion, with the festival highlighting some of the state’s most talented up-and-coming, ready-to-wear and couture designers.
AFW last year resulted in a huge success for local designers, with many witnessing record sales and overwhelming engagement of their brand. Last year’s festival showcased more than 50 South Australian designers and saw an increase of 6% in foot traffic throughout Rundle Mall, and double the amount on Rundle Street than seen in 2021.
This year’s program, which is due to be revealed soon, is expanding its reach and is inviting the city’s businesses to collaborate and be involved in the fashion festivities.
Through a new initiative—the AFW Associated Events Program—businesses, designers, and fellow creatives can design, curate and host their own individual events, crafting unique experiences for shoppers with anything from fashion-inspired cocktails and platters in store to special discounts. This gives businesses and designers the opportunity to not only generate more revenue and feature their products and services but also to receive promotion during the AFW campaign and be a part of the festival’s success.
And, if you’re a seasoned shopper who likes to be rewarded for your savvy shopping skills, you’ll be pleased to know that the AFW Gift With Purchase campaign is back again after its success in 2022.
Simply spend $150 and receive a special gift from the AFW Gift With Purchase station located in Rundle Mall. If you’re a brand that wants to get its products into the hands of shoppers, this is an opportunity to do so. Whether it’s branded merchandise, product samples, or can’t-be-bought experiences, the options are endless, and the results from the initiative last year speak for themselves, with over 2000 prizes awarded and a $300+ average spend per customer.
With ADL Fashion Week back for a second year, the city invite everyone to be a part of the fun, celebrating South Australian fashion throughout a weekend of festivities. Whether you’re a retailer, designer, hospitality venue, stylist or fashion fanatic, the festival promises to have something for everyone, bringing even more style to the city!
When: Friday 20th to Sunday 22nd October.
More info: Click here.
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