Box office business has been brisk for the 27 ticketed Adelaide Festival shows with the $2 million dollar target being reached three weeks prior to opening night. The current box office total stands at $2.3M with a week to go before the event’s opening weekend (all figures exclude Womadelaide).
Adelaide Festival of Arts Chief Executive Karen Bryant said, “We are seeing a real reversal in box office trends, last year many festival-goers chose to buy tickets late. Since we launched the 2016 festival back in October we’ve seen a significant increase in people planning their festival ahead of time around our program of exclusive productions.”
“We’re confident that Adelaide Festival of Arts not only continues the great tradition of presenting the best international art to the people of Adelaide but leads the industry as a key drawcard that attracts cultural tourism from interstate and overseas in Mad March.”
Pina Bausch’s legendary Nelken became the fastest selling dance show in the 55-year history of the festival, reaching 100% of its box office before Christmas. Theatre sales are also strong with Scottish theatrical blockbuster The James Plays well beyond its box office target.
After debuting at the festival in 1982 in their first ever Australian performance, Tanztheater Wuppertal Pina Bausch returns to Adelaide in 2016. The influential dance-theatre piece, described by The Guardian UK as “one of the most breathtaking designs in dance history,” is a surreal and striking spectacle from one of the most significant choreographers of our time.
Proving an equally unstoppable force, the 11-hour epic trilogy The James Plays has been described by The Telegraph as “an astonishing dramatic achievement” and “the finest history plays ever penned”. Audiences have jumped at the chance to see the kind of historic theatre experience synonymous with the festival, following in the giant footsteps of Roman Tragedies and The Mahabharata. The James Plays promises to be an equally momentous theatrical event.