Adelaide’s continues to live up to its name of being the ‘festival state’, with independent research indicating that Adelaide Festival of Arts continues to be the key attraction for interstate and overseas visitors during Mad March.
This year, 18,448 festival-goers travelled to Adelaide for the festival, each spending an average of almost $2000 during their stay giving a much needed boost to business in the state. The festival visitors and the artists invited to the festival generated a combined total of 122,070 visitor nights in the city and a gross expenditure of $74.4m. This represents an increase of 16% on the 2014 Adelaide Festival.
Of the 18,448 visitors, 13,788 people travelled from interstate and 4,660 from overseas representing a growth of 32% in interstate attendees and 25% in overseas attendees in the past three years.
Visitors to the festival directly boosted the total net economic benefit of the event to $27.7 million, which was an increase of 15.5% over 2014.
The stunning growth over the last three years was also reflected in increased ticket sales in 2015, up 7% on 2014, and the 17% increase in book sales, setting a new record for Adelaide Writers’ Week.
Adelaide Festival of Arts Chief Executive, Karen Bryant believes that the primary goal of the festival is to bring the best art from all over Australia and the world to Adelaide, and it’s positive to see that this is resulting in such a high number of visitors during the Mad March period.
Karen Bryant said, “The Adelaide Festival has always been the key event in March with thousands of people travelling over many years to experience the quality arts offered by this world-class event. We are thrilled to be part of Mad March and the unparalleled buzz in our city at that time, and it’s pleasing to note the Adelaide Festival of Arts maintains its reputation as the key attraction over that period.”