Adelaide Fringe

Adelaide Fringe’s Heather Croall wins Superhero Award

Adelaide Fringe’s own Heather Croall has been given the prestigeous ‘Superhero’ award at the Doc Edge Festival.

The Documentary New Zealand Trust has recently announced that they are honouring Adelaide Fringe CEO and Director Heather Croall as the recipient of its 2021 Doc Edge Superhero Award to coincide with the upcoming Doc Edge International Film Festival. 

The award recognises outstanding contributions in the documentary industry, making this an incredible honour for Croall. 

“I’m full of gratitude and pretty overwhelmed at hearing I have won the Superhero Award. I share the award with the thousands of people that I have had the pleasure of collaborating with over the last 30 years,” shares Croall. 

“I have been so inspired by creatives who aim to make the world a better place with their amazing stories and projects and I always try to support them with opportunities in the marketplaces and the programmes I have run.”

“Thank you, Doc Edge, for this unexpected honour, I am so grateful to join the illustrious list of Superhero Award winners.” 

Photo credit: Trentino Priori

While Croall has been the CEO and Director of the Adelaide Fringe since 2015, she has previous success as Director and CEO of the Australian International Documentary Conference 9AIDC), prior to taking on the tremendous task of Director and CEO at Sheffield Doc/Fest in the United Kingdom. 

In this position, her talents in the industry were evident in the way she tripled industry delegate numbers and tripled public attendance from 2,000 up to an enormous 25,000, as well as generating $5.6million per year worth of businesses for producers at the festival. 

Corral is especially known for building beautiful marketplaces for film, art, theatre and immersive projects, which we have been lucky enough to witness right here in Adelaide. 

The Arts maven has also previously sat on the US Documentary Jury at the famous Sundance Film Festival, and has producing credits for Atomic: Living in Dread and Promise, The Big Melt, Girt by Sea, Paradise Bent and We of Little Voice

During  her time at the Adelaide Fringe, Croall has been an asset, selling over 630,000 tickets to the value of $16.4 million. 

For more information, visit the DocEdge website here.

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