Adelaide hotel occupancy levels are hitting record highs due to the line-up of festivals and events sweeping our city!
The CBD is celebrating the best 10-week outlook for any event on record, with 77 per cent of hotel rooms already sold for the Saturday of the inaugural AFL Gather Round – smashing the previous record of 57 per cent sold at 10 weeks out from New Year’s Eve 2022.
Tickets to the footy are flying out the door, with three games now sold-out – including the Lions vs North Melbourne at Mount Barker and a double header at Adelaide Oval on the Saturday.
An influx of visitors to South Australia are also expected for the March long weekend, as WOMADelaide has had unprecedented ticket sales. All 3-day, 4-day and Saturday tickets sold-out more than a month away from the festival itself.
“Events and festivals give people a reason to visit our state and spend. This is a direct hit for our hotels, restaurants, pubs, bars and cafes – who we know will do a roaring trade off the back of our packed events calendar,” said Ian Horne, CEO of Australian Hotels Association SA.
The Friday of WOMADelaide is already at 80 per cent of hotel rooms sold, and Saturday at 82 per cent – at more than one month out. This compares to 52 and 56 per cent respectively, at the same time last year.
Almost half the festival sales are coming from visitors to South Australia, including international travellers. As for the remaining days, Friday/Sunday and Monday, are continuing to sell like hotcakes.
“Tickets are selling out for WOMADelaide’s return to a truly international event this year, and it’s boosting hotel occupancy up 27 per cent on the same time last year –nearly 3,000 extra hotel rooms,” said Minister for Tourism Zoe Bettison MP.
At 11 weeks out from the nation’s first LIV Golf tournament, forward bookings show 53 per cent of the 10,276 available hotel rooms are already booked for the Saturday of the event – compared to just 22 per cent for the same time last year.
“There is no doubt, eyes are on South Australia with new events like the Gather Round and LIV Golf, and it’s creating real wins for our tourism and hospitality sector.
“When ticket sales translate to tourists in our city and bookings in our hotels – that’s exactly why we go out hard to secure major events and invest in our calendar year-round,” said Zoe.
So, Adelaide, what do you have tickets to? With so much to do, there’s no better time to head out and make the most of this great state.
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