It’s time to say goodbye to mum guilt when it comes to feeding your kids. A brand-new, Adelaide-born food venture just launched, making mealtimes easier for busy families. Meet JNR Food Co., nutritious, ready-made kids’ meals that are made by mums and loved by kids.
Created by Adelaide mum Danielle Elia, the line officially launched on May 27, following an exclusive ‘mummy preview’ for local mums at Studio Safari on May 24.
The concept was created when Danielle’s journey with her son’s dietary health inspired a deeper look into clean eating. After her youngest was diagnosed with Urticaria (hives) and she couldn’t find the help she needed, she took matters into her own hands.
“He was in pain and discomfort everyday and it broke me. Nothing we tried was really addressing the root cause and kicking these rashes. I just knew I had to figure it out because no one was going to care for my child’s health as much as me,” she says.
Like many mums, Danielle had a full schedule balancing mum life and work. She dived headfirst into research in the middle of the night, and knowing the constant time battle mums face, she wanted to create something to help everyone.
“I cleaned up the pantry, researched the ingredients, learnt to read every label and started cooking with only REAL ingredients. And finally, my son started to recover,” she explains.
“I knew other mums weren’t alone in being time poor but needing to give their kids proper nutrition. There was an absolute need for wholesome, frozen meals for 3-13 year olds that mums could grab online or in store and stock up in their freezer.”
The range includes familiar favourites like Spaghetti Bolognese and Chicken Fried Rice, along with some classics with a twist like Beef Ramen and Cheeseburger Casserole.
“I wanted to offer a range of meals that were familiar, family classics I knew kids would love,” Danielle says.
“I also wanted to have a few exciting new meals they might not have tried before. Most of these dishes are on rotation in my kitchen—they’ve been tested (and approved) by the toughest critics: my boys and their friends.”
Designed to be convenient without compromise, the meals are snap-frozen to lock in nutrients and made without preservatives, seed oils, or added sugar. The meals are packed with vegetables, lean protein, and fibre, and there are dairy-free, gluten-free, vegan, and vegetarian options.
“I refused to compromise and use ingredients that I wouldn’t actually serve to my own family… We’ve made a number of meals allergen-friendly so no kid has to miss out,” explains Danielle.
It’s not just the little ones that are giving JNR Food Co. the tick of approval. The brand has teamed up with Accredited Practising Dietitian and owner of Nourish Little Lives, Anna Ritan.
As a mother of three and someone who’s worked with families for more than fifteen years, Anna understands the nutrient demands on growing kids’ bodies. Her approval takes the guesswork out of nutrition for busy mums.
“When it came to nutritional profiles—protein, fibre, sugar, sodium—Anna was the expert,” Danielle explains.
“We tested meals in my kitchen, went back and forth tweaking ingredients, lowering sugars, upping the fibre and veggies. Not only is [Anna] well-trusted when it comes to nutrition, she understands the struggle of coming up with creative and new meals for the family.”
For Anna, the partnership felt like a natural fit.
“As a paediatric dietitian and mum of three, I know how important it is to find meals that are both nutritious and kid-approved,” Anna says.
“I’m proud to partner with JNR Food Co. – created by Mums who understand what families need. With real ingredients and great taste, their meals make it easier to nourish kids with food they’ll love.”
The retail range features six meals, each served in sustainable sugarcane packaging with bright, kid-friendly designs, as well as a handy lunchbox snack pack and family bundle.
JNR Food Co. is tried and tested, family-friendly and packed with nutrients. Most importantly, it’s ‘convenience, without compromise,’ and available to shop online now, delivered straight to your door.
The current range includes:
- Fried rice with chicken and veggies
- Beef ramen noodles
- Cheeseburger casserole
- Chicken curry with veggies and rice
- Moroccan spiced meatballs with peas and mash
- Spaghetti Bolognese
- Lunchbox Snack Pack: Beef Meatballs (10 meatballs per pack), Mixture of Beetroot & Original Style Falafel (11 Falafels per pack)
- Family bundle: x 8 Family Meals (1kg size), Butter Chicken, Pesto Pasta, Taco Mince, Roasted Vegetable Tray, Chickpea Curry, Chicken Curry, Beef Ragu, Braised Lamb
WHAT: JNR Food Co.
WHEN: Officially launched May 27
For the website and to shop the range, click here.
For the Instagram, click here.
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