Gather Round

Adelaide Oval becomes first major stadium to accept cryptocurrency payments

Adelaide Oval makes history as first Australian stadium to introduce cryptocurrency payments for footy fans this weekend.

Adelaide Oval now offers AFL fans the ability to purchase food and drinks using cryptocurrency—a first for any major stadium in the country.

The initiative is supported by Adelaide Oval’s tenants, the Adelaide Crows, and facilitated by Datamesh, brings cutting-edge payment technology and terminals to the venue. The announcement coincides with the AFL’s 2024 Gather Round event, which is set to host five AFL matches and attract hundreds of thousands of fans.

Starting with the Crows’ match against Melbourne on Thursday night, this innovative technology will be available throughout all AFL matches at Adelaide Oval for the remainder of the 2024 Toyota AFL Premiership Season.

Select food and drink kiosks in the Southern Stand will be equipped to accept cryptocurrency payments from Crypto.com customers in real time. As a platform trusted by over 80 million customers worldwide, Crypto.com leads the industry in regulatory compliance, security, and privacy, making it the perfect partner for this revolutionary venture.

“Australians continue to adopt cryptocurrency at a rapid rate and as a company we are constantly innovating to find new ways for people to use crypto in the real world,” Crypto.com General Manager for APAC Karl Mohan said.

“The payment technology we’re introducing at Adelaide Oval is not only user-friendly for both the merchant and customer but also extremely scalable and we see a lot of promise for future integrations like this.

“As a major sponsor of the Adelaide Crows and the AFL, it is exciting to launch this trial during one of the biggest and busiest rounds of the season, and we’re delighted to be able to provide an easy new payment method to thousands of fans.”

Customers opting to pay with cryptocurrency can choose Crypto.com as their preferred payment method during checkout. This selection triggers the generation of a dynamic QR code on the merchant terminal. Using their Crypto.com App, customers then scan this QR code. They proceed to select and authorise their desired cryptocurrency for the payment.

During the Gather Round event, the first 1000 transactions will receive a AUD$10 cashback incentive. Additionally, further promotions are planned for the duration of the 2024 Toyota AFL Premiership Season and during Adelaide Crows home games.

Tim Silvers, CEO of the Adelaide Crows, characterised Crypto.com as a highly valued and innovative partner of the club, consistently pushing the boundaries in cryptocurrency and blockchain technology.

“We are always looking for ways to collaborate with our partners to deliver new initiatives, such as this one, to our members and fans,” Silvers said.

“Whether it’s membership offerings or in this case purchasing food and beverage on game day, we also want to give our supporters the opportunity to choose what best suits them.”

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