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Adelaide set to host massive International Masters of Wine Symposium in 2026

Adelaide, South Australia has secured the prestigious hosting privileges for the highly anticipated November 2026 International Masters of Wine Symposium.

Image: Taylors Wines

Adelaide, South Australia has secured the prestigious hosting privileges for the highly anticipated November 2026 International Masters of Wine Symposium.

This esteemed wine event is set to attract major purchasers, industry leaders, and wine enthusiasts from around the globe, solidifying South Australia’s position as a premier wine destination.

With approximately 500 delegates expected to attend from renowned wine-importing nations, including the United Kingdom, United States, Europe, and Southeast Asia, the symposium promises to be a gathering of esteemed professionals, retailers, sommeliers, and half of the Masters of Wine population.

The 2026 International Masters of Wine Symposium provides an exceptional opportunity for South Australia to showcase its world-class wines.

Supported by the Department for Trade and Investment, this event will allow attendees to immerse themselves in the unique terroir of South Australia’s renowned wine regions, such as the Barossa, McLaren Vale, Clare Valley, Adelaide Hills, and Coonawarra.

South Australia’s wine exports have already reached remarkable heights, with a value of $1.3 billion in the year ending April 2023, accounting for an impressive 64 percent of Australia’s total wine export value. In that same period, exports to the United Kingdom, United States, and Hong Kong alone totaled $570.3 million, highlighting the significance of these markets for South Australia’s wine industry.

Originally scheduled to take place in Adelaide in 2022, the conference was unfortunately postponed due to the global COVID-19 pandemic.

Minister for Tourism, Zoe Bettison said with international tourism still recovering from the impacts of the pandemic it is incredibly important to continue to put South Australia on the world map at every chance.

“South Australia’s wine is a key driver of visitors to our state. As Australia’s wine capital and one of just 12 around the world, it is terrific to have representation at an international wine event – putting our state in front of the people who will help sell it,” Minister Bettison said. 

“South Australia’s convention economy provides the rest of the world a window into our beautiful state.

“This event is about more than just a convention, it’s about taking full advantage of showcasing our State to these global leaders of industry.”

Wine Australia Chief Executive Officer, Martin Cole said bringing this event to Australia would not have been possible without the wonderful collaboration and support of the South Australian Government. 

“In addition to the actual conference here in South Australia, hosting IMW will undoubtedly bring broader opportunities for inbound visits and other potential events in the lead up to 2026,” Mr Cole said.

IMW Executive Director, Julian Gore-Booth said the Institute of Masters of Wine is absolutely delighted to be partnering with Wine Australia and the South Australian Government for what will be the 11th International Symposium. 

“This time we will be in Adelaide, a beautiful city that is known as the wine capital of Australia. Adelaide and its surrounding wine regions make for an ideal location for such a stellar event and we look forward to seeing you there in November 2026,” Mr Gore-Booth said. 

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