Fashion

Adelaide streetwear label Why Clothing drops new collection

Local independent streetwear brand Why Clothing is dropping their latest collection of threads, just in time for Christmas!

Local independent streetwear brand Why Clothing is dropping their latest collection of threads, just in time for Christmas.

The South Australian label, headed by 22-year old Sammy McCormack has been creating comfortable and long-wearing pieces, featuring bold graphics that have a close attention to detail.

With his products now being distributed to more than 50 countries across the world, Sammy has certainly made a name for himself within the industry, with his youthful and inspirational brand.

Starting his career as a fashion designer at the young age of 13, after mastering the art of screen-printing and tie-dying, Sammy released 10 collections under the name SM TEES, before launching Why Clothing in 2018.

Getting himself on top of the COVID-shipping game, his clothing line has developed a huge following throughout the world, with 1.5 million people on TikTok who’ve viewed his video of him as a 12 year old, expertly screen printing a design onto one of his first pieces!

“I wanted to make a positive change in the world; inspire people to believe in themselves and follow their dreams, and bring excitement and joy to their lives,” Sammy says of his brand.

“I want my clothes to fit like nothing else and last forever. Some of the top streetwear brands, I love their look, but it’s crushing when the look doesn’t last two washes.”

“I started selling clothes in all the local markets here when I was 13 years old, and nine years later I’m still selling clothes from Adelaide, only I’m shipping them all over the world now. I’m very grateful I’ve been able to do all that in my hometown”.    

Why Clothing’s TikTok comments are proof that this brand is a force to be reckoned with, with an array of supportive emoji’s and comments such as “why aren’t you famous yet” filtering through his account.

The brand’s latest collection will be released from 8pm Monday 6th December, with free worldwide shipping and plenty of time to shop before Christmas.

“They’re well-made, ethical, sustainable clothes so they’re not K-mart prices, but the most expensive item in the last collection by far was the United Heavy Jacket – that was $159 (or $119 if you caught me on sale!)”, says Sammy.

A local streetwear brand that delivers high-quality, inspired and well thought-out clothing? Shut up and take my money!

Check out the full collection and buy online through the Why Clothing website.

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