Adelaide tops hotel occupancy in Australia and New Zealand in April

Adelaide has achieved the highest hotel occupancy rates across 14 major cities in Australia and New Zealand for April, securing the top spot both nationally and across the Tasman.

With an impressive average occupancy of 78%, Adelaide outshone Perth, which recorded 76%, and Sydney, which had 74%.

April this year has been dubbed “Awesome April” for Adelaide’s hotel industry, in the latest data from hotel analytics firm STR. The city recorded its highest-ever monthly revenue, averaging $2.1 million per night, exceeding the previous record of $2.0 million per night, set in March 2024. This marks the only two months in Adelaide’s history with nightly revenues exceeding $2.0 million.

The AFL Gather Round and LIV Golf Adelaide were significant drivers of hotel demand, alongside eight conferences that collectively hosted nearly 3,100 delegates.

The AFL Gather Round, running for four days, generated an average nightly revenue of $3.4 million for greater metropolitan Adelaide. The Saturday night set a record with $3.9 million in revenue, followed by Friday night at $3.7 million and Thursday night at $3.3 million.

LIV Golf Adelaide contributed an average nightly revenue of $2.8 million and achieved an average occupancy rate of 86%. 42% of the tournament’s tickets were sold to visitors from interstate and overseas, further boosting hotel occupancy.

“We knew Adelaide was the place to be in April and being ranked number one for hotel occupancy in cities across Australia and New Zealand proves it,” Minister for Tourism, Zoe Bettison, says.

“The back-to-back accommodation occupancy records in March and April demonstrate why the State Government continues to back blockbuster events such as LIV Golf Adelaide and AFL Gather Round.
“The benefits of strong hotel occupancy are felt right across the tourism and hospitality industries, with the boost to visitation helping generate valuable dollars for our restaurants, bars, and cafes.
“I have no doubt the thousands of visitors who enjoyed our vibrant city in April have gone on to be advocates for our state, helping to add South Australia to the bucket lists of many potential travellers.”

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