Image: Escape to Better Foundation
A powerful initiative born in Adelaide is helping women experiencing domestic violence find support in one of the few places they may still have privacy, the bathroom.
Founded by victim-survivor Karen Anderson, the Escape to Better Foundation is taking a different approach to early intervention, using discreet toilet-door posters featuring QR codes that connect women directly to safety resources and practical escape planning tools.
Installed in workplaces, shopping centres and council facilities, the posters are designed to offer a quiet lifeline during the early stages of abusive relationships, often before women recognise the behaviour as domestic abuse or feel safe enough to ask for help openly.
Once scanned, the QR code directs users to the Foundation’s online resources hub, which provides guides, information and practical support designed to help women safely prepare for a sustainable exit from violent or controlling relationships.
“Women often don’t realise what’s happening until the abuse escalates,” shared Karen. “If we can reach them early — quietly and safely — we can reduce trauma, financial harm and the barriers that keep them trapped.”
According to the Foundation, each unique QR code scan generates an average of 5.9 return visits, indicating that women are continuing to come back to access information and support over time.
Rather than relying on large-scale campaigns or highly visible messaging, the initiative focuses on creating small, private moments where someone can safely seek information without fear of being monitored.
The locals are rallying behind the cause in a slightly more unexpected way, with toilet-themed games, relay races and a fundraiser called The Great Dunny Door Dash.
Held as part of Domestic and Family Violence Prevention Month, the family-friendly event aims to bring people together through humour while raising awareness and funds for the Foundation’s work.
“We all know domestic abuse devastates families,” Karen said. “That’s exactly why we use humour — it brings people together, it opens conversations, and it helps us shine a light on the work we do.”
More than 20 Adelaide businesses have already jumped on board to support the fundraiser, which will feature games including Toilet Basketball, Toilet Roll Bullseye and relay races involving a toilet-brush baton.
“We are so grateful to the local business community. Their heart and willingness to make a difference is incredible. We couldn’t do this without them.”
The Foundation hopes the event will not only raise funds, but also encourage more workplaces, councils and community spaces to install the QR code posters and help extend the initiative’s reach across South Australia.
With domestic violence services across the country continuing to report growing demand, Karen says even small interventions can create life-changing opportunities for women looking for a safe way out.
The Great Dunny Door Dash
When: Sunday, May 31st, 2pm to 5pm
Where: Gaza Sports & Community Club, 232 North East Road, Klemzig
For more information, click here.
