Adelaide hairdresser and one of the industry’s brightest young stars, Sam James-Cockayne, has been appointed as brand ambassador in the role of Creative Director for innovative Australian hair tool brand, EVY PROFESSIONAL.
Salon Director of Orbe North Adelaide and the current HOT SHOTS The Visionary title holder and 2016 AHFAs SA Hairdresser of the Year finalist, Sam brings to the EVY team a fresh outlook and passion for creating beautiful hair – especially with EVY styling tools.
“To be announced as the new EVY brand ambassador in the role of Creative Director is a very exciting opportunity for me. I can’t wait to help grow the brand and create more awareness around these incredible tools and a brand I strongly believe in,” says Sam.
And Sam’s favourite tool in the range? “I can’t live without my InfusaLite Dryer – it’s my favourite tool and is the one that keeps me working as much as I do! It is incredible how lightweight it is and the technology is unique!” ($210rrp)
EVY Professional is a hair tool range featuring unique patented Japanese mineral technology. Each of the EVY products feature 32 natural negative ion-generating minerals. This unique blend of post-volcanic minerals injects hydration and moisture into the hair as you style. The end result is hair heaven – silky, smooth, healthy hair every time.
With this in mind, Sam confirms that hydration is the key with any styling and shares her styling tips with heated tools.
“EVY’s unique technology infuses the hair with hydration, helping you achieve beautiful hair instead of stripping it as some tools can do. I am always about condition first as without optimum condition of the hair, you lose control of how your styling will look and last. Treat your hair like your body and keep it hydrated; don’t be lazy and always use a heat protectant product before blow drying and straightening your hair.” Says Sam.
“The technology behind the brand is amazing and the results speak for themselves. My clients noticed the change in tools before I told them because of the shine and smoothness from their blow dry. The fact EVY is an Australian company is also a huge plus for me; I love supporting that, as much as I love the attitude of ‘being created by stylists for stylists’ and this I’ve found to be very true working with the EVY team.”
According to EVY CEO Tracey Bazzano Lauretta, “We are so thrilled to have Sam join the EVY team as our ambassador in the role of Creative Director. Her passion for creating and maintaining beautiful healthy hair is infectious and is the perfect fit for the EVY philosophy.”
“It will be an amazing partnership with so many exciting things on the horizon for 2017 including expansion of the range with the introduction of brilliant new tools and further global expansion.” Watch this space!