Adelaide’s iconic Myer Centre reveals striking $15M transformation

The Myer Centre in Rundle Mall has had a $15 million reconstruction of its facade entering into a new milestone.

The Myer Centre in Rundle Mall, a cornerstone of Adelaide’s retail landscape, has unveiled a striking full makeover of its façade, introducing a new retail experience. It’s a new milestone for the building which has stood for over three decades.

The ambitious $15 million reconstruction project, a collaborative effort between owner Starhill Global REIT, Architect SMFA, and local contractor Shape, represents a commitment to modernisation and revitalisation.

Photography by David Sievers

The project is part of a broader initiative to comprehensively restore and modernise the iconic CBD address, which is also home to a massive food court and over 60 retail shops. That includes the largest Myer in South Australia, Uniqlo, Toyworld, Lincraft, Bed Bath N’ Table, Page & Turner and the biggest food court in the Adelaide CBD plus so much more.

Andrew White, representing the Adelaide Economic Development Agency (AEDA) Rundle Mall, expressed enthusiasm for the unveiling of the revamped facade, highlighting the Myer Centre’s status as a cherished landmark within the precinct.

“Myer Centre is one of Rundle Mall’s most prominent landmarks and has a rich 30-year history as the city’s largest retail centre,” said White.

“Rundle Mall is constantly evolving, with store openings, events, and activations, and that continues with the Myer Centre’s redeveloped facade being unveiled. The building’s facade will make a bold statement at the Mall’s western end and provide another fresh, new experience for shoppers and city visitors.

“Capital investment from the private sector demonstrates confidence in city retail and recognises that Rundle Mall is going from strength to strength.”

Among the key elements of the revitalisation project are the recladding of the building’s facade, the installation of high-performance aluminium glazing, and the introduction of patterned aluminium battens.

A spacious new canopy at ground level has been erected, providing patrons with comfort and shelter, while specialised lighting enhances the mall’s ambiance, particularly during evening hours.

The reinvigorated new face is more than just a renovation. “It’s a new atmosphere, a new era, and an elevated shopping experience for South Australian visitors, old and new, to the Centre, enriching the City’s shopping landscape,” Samantha McInnes, Senior Centre Manager, says.

McInnes underscored the Myer Centre’s enduring appeal as one of the most well-recognised buildings in Adelaide and a popular meeting spot for many, hoping it will continue to be a spot for South Australians to create memories for generations to come.

Myre Centre CBD
Where: 4/38 Rundle Mall, Adelaide SA 5000
Open: Tuesday 9 am–5:30 pm
Wednesday 9 am–5:30 pm
Thursday 9 am–5:30 pm
Friday 9 am–9 pm
Saturday 9 am–5 pm
Sunday 10 am–5 pm
Monday 9 am–5:30 pm
More info: Click here

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