The ceremonial turning of the soil on Halifax Street, Adelaide, today signals the start of work on the highly anticipated Crystalbrook Sam, a $130 million luxury hotel development. This groundbreaking project is the collaboration between South Australian property titan, Samaras Group, and the environmentally conscious hotel chain, Crystalbrook Collection Hotels & Resorts.
Located at 15-19 Halifax Street, the development of Crystalbrook Sam introduces a fresh luxury lifestyle option to Adelaide’s hospitality scene. Once complete, this 13-storey, 5-star hotel will offer more than 206 rooms and suites. Guests will enjoy a spectrum of facilities including a pool, fitness centre, a multifunctional event space, and a food and beverage venue on the 12th floor that promises panoramic views of the Adelaide Hills and city landscape. The property will also feature a rooftop bathhouse and spa.
The founder and Chairman of the Ghassan Aboud Group, which owns Crystalbrook Collection, Ghassan Aboud, outlined the strategic significance of this new venture. “Crystalbrook Sam is our eighth hotel in Australia, marking our continuous commitment to enhancing a unique collection of properties that span Cairns, Port Douglas, Byron Bay, Sydney, and Newcastle. Our investment exceeds $1bn in regions where we manage around 2,000 rooms, including ongoing developments.”
Geoff York, CEO of Crystalbrook Collection, further elaborated on the strategic expansion into Adelaide, recognising the city’s dynamic tourism sector, culinary excellence, and rich cultural offerings. He highlighted, “By 2025, we anticipate a full recovery in international tourism levels, coinciding perfectly with our new hotel launch. Crystalbrook Sam is designed to harmonise with the local community and culture, offering a new pinnacle in sophisticated and sustainable lodging.”
Chris Samaras, Managing Director of Samaras Group, expressed pride in launching their inaugural hotel venture, envisioned as a world-class destination. “We aim to provide exceptional experiences that encapsulate the essence of Adelaide and South Australia. Our collaboration with Crystalbrook Collection aims to establish a benchmark in luxury, sustainability, and community engagement, setting a high standard in the local hospitality landscape,” he commented.
George Samaras, Director of Samaras Group, reflected on the significance this development holds for both the Group and the city. “Launching Crystalbrook Sam in the heart of Adelaide CBD is a major advancement towards realising our broader visions. It’s about crafting a world-class experience right here in Adelaide.”
With its promise of luxury, sustainability, and cultural integration, Crystalbrook Sam is expected to become an iconic part of Adelaide’s expanding skyline and hospitality sector, drawing both local patrons and global tourists. The property’s strategic location and sophisticated design promise to make it a significant player in the local economy, enhancing Adelaide’s reputation as a premier destination.