Adelaide watch strap company Artem Straps has made an impressive splash in the global market since its 2019 conception, gaining recognition in the US, UK, Asia and beyond. The brand was born from a chance meeting between founders in the University of Adelaide gym where the pair bonded over a love of timepieces and began their quest to develop the perfect watch strap.
Artem specialises in carefully thought-out strap designs that merge first-rate functionality with a refined luxury that goes beyond your traditional watch strap. But where you might normally see leather or stainless steel, Artem Straps has subverted expectations by developing an ultra-comfortable, supremely durable synthetic rubber strap that performs impeccably.
‘But what’s so important about a watch strap?’ you ask. Well, Artem Straps say it’s like slipping into a brand-new outfit—a fresh pair of shoes can make you feel like a whole new person. Besides, it’s not every day you get yourself a brand new watch, but you can change out the strap for an elegant new look to match the rest of your fit on the regular.
The Artem Straps range has been lauded for transforming an everyday wristwatch into a luxurious statement piece, worth wearing to every special occasion. On the flip side, an Artem Straps watch strap is guaranteed to look the part even on a timepiece worth a house deposit.
You don’t need to be a watch expert to enjoy these straps. They’re easy to install, with a quick-release bar that attaches to the top and bottom lugs (the parts that hold the band). Just know your watch’s lug width, and if you’re unsure, a quick Google search of your watch model will do the trick.
The brand launched its first product in 2019, after countless hours of development and rejecting over half of their stock. But finally the black Classic sailcloth strap was born. Although they admit to being fussy, the brand insists it’s the only way to create the very best product—what they call the crème de la crème.
Artem Straps has just launched its brand new Loop-less™ HydroFlex™ band, the brand’s finest strap to date, made entirely from a HydroFlex™ FKM rubber formulation. The straps fit like a bracelet, secured by a heavy-duty clasp that keeps the band neatly in place. With no break-in period, they’re ultra-comfortable from day one.
The sailcloth texture has become a mainstay for the brand, with all the elegance of the thick cloth of a sail, and all the comfort and functionality of Artem’s signature rubber. The bands have an identical appearance to that of a boat’s sails, down to a macro lens scale—a true work of art as far as watch straps go. Take a look for yourself:
Artem Straps’ journey from gym conversations to global recognition is a testament to dedication and passion for timepieces. What started as a simple desire to improve their own watches quickly turned into an obsession, and after countless attempts to find the perfect strap, they decided to take matters into their own hands.
Since launching in 2019, Artem Straps has grown from packing orders in a bedroom to expanding into a larger office, all while maintaining an unwavering commitment to quality and detail. With an eager following, the brand continues to push the boundaries, transforming a simple accessory into a timeless addition to any watch collection.
An Artem Straps watch band makes for a fantastic gift, combining luxury with practicality. It’s more than just a strap—it adds a personal touch to any timepiece, giving it extra sentimental value.
Whether it’s for a special occasion or just to show you care, a high-quality strap can turn a watch into something truly meaningful, creating a lasting connection to be enjoyed for years. Artem Straps are available online from their website.
What: Artem Straps
Australian website: artemstraps.com.au
Rest of world: artemstraps.com
More News
