Adelaide. Designed for Life. Is The New Adelaide Brand

This is an exciting opportunity for us to unify our narrative and clearly articulate why Adelaide is one of the most liveable cities in the world.

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The City of Adelaide’s new city place brand – Adelaide. Designed for Life. was launched today at the Adelaide Town Hall.

The brand is designed to encompass the essence of our city’s story but it was never intended to be a brand for the Adelaide City Council to use alone.

Adelaide. Designed for Life. was created to be a unifying and inclusive city brand, one that could be embraced by all who share the goal to see our city continue to flourish into the future.

With an increasingly competitive global marketplace, a city place brand is more important than ever. The Council explained that this is an exciting opportunity for us to unify our narrative and clearly articulate why Adelaide is one of the most liveable cities in the world.

There’s a call for Adelaide residents to be involved, and take the next step by joining the Adelaide City Council in positioning Adelaide as a preferred destination to live, work, visit, invest and do business.

You’re encouraged to highlight your involvement via your own channels using the hashtags: #DesignedForLife #MyAdelaide #AdelaideLife. Feel free to tag on Facebook, Twitter and LinkedIn using @CityofAdelaide.

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