Australia’s largest adidas store has opened at Harbour Town Premium Outlets (HTPO) in Adelaide, due to increasing demand for premium brands at the Centre, and local popularity of the iconic sportswear label.
adidas has been at HTPO Adelaide for the past six years, and has now outgrown its existing store, moving into a larger site at the Centre’s southern end, also creating 14 new retail positions.
“The expansion of adidas cements HTPO Adelaide as the sporting retailer capital of South Australia,” says Tania Rucioch, Harbour Town Premium Outlets Adelaide Centre Manager.
With more than 120 outlet stores, popular premium brands also include Under Armour, Tommy Hilfiger, Calvin Klein, Polo Ralph Lauren, Peter Alexander, Witchery, Review, RM Williams, Mimco, Wittner, Nine West, Seed and Lorna Jane.
The new adidas store at the Southern Mall of Harbour Town Premium Outlets is located at 727 Tapleys Hill Road, Adelaide Airport.