30 unique and fashion-filled events will take over the city during ADL Fashion Week in its biggest and most packed program to date. ADL Fashion Week (AFW) just launched its new program with tickets to the three-day festival available to the public now.
From runways, an exclusive collaboration between Acler and Penfolds, extended trading hours,
workshops, a red-carpet premiere and appearances by prominent figures of the AFW Icons Only
campaign, the diverse program puts all eyes on the city between 11 – 13 October.
The ‘Icons Only’ campaign celebrates influential SA icons who have left their mark on Adelaide’s cityscape and are trend-setters in its fashion scene. These personalities, dressed in the latest trends, embody the very essence of Adelaide’s fashion culture.
Some of the familiar faces include celebrity chef Poh Ling Yeow, Paolo Sebastian Founder and Designer Paul Vasileff, media personality Rebecca Morse, Lord Mayor of Adelaide Dr Jane Lomax-Smith AM, Port Adelaide player Travis Boak, and media personalities Andrew and Samantha Costello.
Adelaide Economic Development Agency (AEDA) Chair Nikki Govan says AFW is more than just a
fashion event, it is a platform to celebrate the unique strengths of our city across culture, arts, design, food and creative industries.
“ADL Fashion Week is one of Adelaide’s most anticipated annual events. The packed program includes
events at some of the newest and most popular hospitality venues in the city, which have collaborated
with designers and brands to develop unique experiences only available during AFW,” Ms Govan says.
“Apart from showcasing Spring & Summer fashion, there are also events for sustainably minded shoppers too, such as clothes swaps and workshops on garment making and mending
“In addition to some free events, ticket prices range from $10 to $150+, ensuring there’s something for
everyone.”
Hotel Richmond will kick off the festival program by hosting an industry breakfast, followed by a showcase and forum on circular fashion open to both industry and consumers on Friday – with students offered discount tickets. The festival program will also conclude here with the SA Style Wrap Party on Sunday 13 October.
The program also includes the South Australian red-carpet premiere of Dust to Dust—a documentary
about rising Japanese designer Yuima Nakazato and the unveiling of his socially responsible collection at
Paris Haute Couture Fashion Week.
The event includes a Q&A with stars of the AFW Icons Only campaign: Rebecca Evans, Curator of Decorative Art and Design at the Art Gallery of South Australia and Paul Vasileff, brought to AFW by Adelaide Film Festival as a special event, ahead of the film festival’s opening on 23 October.
The AFW Icons Only campaign will be brought to life with an unforgettable, two-course lunch at Crowne
Plaza’s Koomo Restaurant and Bar. Guests can mingle with notable figures including Paolo Sebastian
Founder and Head Designer Paul Vasileff and Creative Consultant Chris Kontos—with more Icons to be
announced—as well as participate in an engaging Q&A session.
South Australian Fashion Industry Association (SAFIA) Chair Nathan James Crane says AFW is one of
the biggest opportunities for local designers and retailers to create open discussion about the industry.
“Events at AFW, whether they’re networking or showcasing new collections, allow everyone to spread
their knowledge across the industry,” Dr Crane says.
“This is important for those who have been in the industry long-term, but also to students looking to enter the fashion game.”
Key event highlights include a special Acler x Penfolds collaboration at SkyCity’s Sôl Rooftop Bar where
the label will unveil its accessories range for the first time, as event goers sip on Penfold’s newest Champagne.
Acler co-founder Kathryn Forth says the event pairs two timeless and sophisticated South Australian
brands in what is expected to be a memorable afternoon.
“AFW gives us a chance to reflect on our beginnings, while cementing Adelaide as a fashion capital,” Ms
Forth says.
“Its dynamic program not only highlights the creativity and innovation of the participating brands, but also positions them at the forefront, making a bold statement across the city.”
Viktoria and Woods (V&W) will launch its 2025 line at Fugazzi Bar & Dining Room as part of its 20th
anniversary event on Friday 11 October. Born from elevated styles in premium natural fibres in 2004,
Melbourne-based V&W is a leader in conscious ethos.
Off the back of a successful AFW event in 2023, Hotel Alba will host poolside runways featuring local and interstate designers, with part proceeds going towards the event’s charity partner Jodi Lee Foundation.
Sofitel will also host three events: couture+love+madness, Silhouettes in Symphony: A Presentation by
Saint Stella M, with an additional matinee high tea. Estelle Michaelides, who is known for live styling, presents Silhouettes in Symphony—a theatrical performance where she styles dancers on stage, giving a unique insight into her creative process. Cristina Tridente, of couture+love+madness, will show her latest designs in an exclusive runway event, premiering at Sofitel’s Club Millésime.
The demand for pre-loved fashion and sustainability has made its way into the program, with Better
Together presenting a rooftop runway brunch at 2KW Bar & Restaurant on Saturday 12 October.
On Sunday 13 October, a two-hour fashion, hair and beauty extravaganza will transport guests from
Smokelovers Bar to Sicily with Euro Summer: Style, Sip & Savour.
For a front row seat to fashion, Rundle Mall will extend its hours on Saturday October 12 with exciting shopping offers, pop-ups, unique in-store experiences and the chance to shop to win, discover new brands and immersive fashion moments.
ADL Fashion Week
When: Friday October 11 – Sunday October 12
For more details and to book, visit ADLFASHIONWEEK.COM.
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