AFF16 Designer Profile – Alexis George

We’re moving into the territory of iconic SA names now, and there are few with a more pronounced reputation than couture house Alexis George.


If you were to make list of the most iconic designers showing at this years Adelaide Fashion Festival, without hesitation design duo Pat and George Georgiou’s label Alexis George would top it. There is a luxurious je ne sais quoi about their designs, that exudes a hypnotic flair even visible when driving past their Unley Rd store. The gowns capture your eye immediately and it’s undeniably exciting to marvel every time a new design is displayed in their window.

The dresses are mostly one off designs made in Adelaide with fabrics sourced globally. Always, their exquisite craftsmanship results in impeccably detailed designs that must be appreciated up close to truly respect the artistry. We can safely say that all the beautiful women who have worn Alexis George at their wedding would have felt a true sense of luxury and glamour. For those who’ve sampled their evening gown range, they are fit for any red carpet from Hollywood to the Brownlow’s. It’s a statement to wear one of their designs; classic, exuding an understated sexiness and providing that extra glow to the wearer.

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Alexis George Couture. October 2015.

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Since starting their fashion house in the 80s this pair have managed to remain a leading Adelaide label, by constantly rejuvenating their designs each season whilst keeping in touch with there classic roots. Evening or bridal creations are embellished with minute details, contrasted by often free-flowing and effortless fabric sculpting from waist to floor that elevates their finished works to true couture masterpieces.

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Lisa's wedding dress was just gorgeous.

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Alexis George’s addition to the Adelaide Fashion Festival is a prerequisite. Beyond its established iconic status, there is something utterly special in fashion when you can view couture designs on a runway, in person, as it’s the only true way to take in the essence of their timeless grandeur.

Alexis George will take part in the SOLD OUT ‘Couture Culture’ Runway on Friday, 21 October as part of the Adelaide Fashion Festival. To see the full list of designers taking part, head to the Adelaide Fashion Festival website.

To discover more about Alexis George visit the website or follow the label on Facebook and Instagram.

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