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AIR Announces New Supporting Partner for the Carlton Dry Independent Music Awards 2014

AIRThe Australian Independent Record Labels Association (AIR) is pleased to announce that Levi’s® has come on board as a Supporting Partner of the Carlton Dry Independent Music Awards in 2014.

The partnership with AIR firmly positions Levi’s® within the Australian Music scene and demonstrates the brand’s commitment to supporting emerging Independent musicians in Australia.

Levi’s® has a long history and association with music. The brand has been worn by music industry greats such as Mick Jagger and Bruce Springsteen and more recently by some of the hottest independent artists of the moment; Kingswood, Calling All Cars, Peking Duk, The Rubens and Lanie Lane to name just a few.

As part of the Partnership, Levi’s® will present the Best Independent Single/EP Award. Levi’s® will also become Presenting Partner of the Official 2014 Awards Afterparty, the first time that a Partner has received the opportunity to do so.

“Levi’s is super excited to be a part of the 2014 Carlton Dry Independent Music Awards. We have always had such a strong brand association with both the music industry and its various artists on a global scale. It’s great to be in a position to support the homegrown Australian music scene through being involved with this prestigious industry event. We look forward to having a long term partnership with AIR and assisting to foster emerging Australian talent.” Levi Strauss ANZ Marketing Manager, Nicky Rowsell.

“We are extremely pleased to welcome Levi’s on board as a Supporting Partner of the Carlton Dry Independent Awards 2014. Levi’s have shown a commitment to reconnecting with music and this partnership is a really exciting start for both parties.” Chairman of the Board for AIR, David Vodicka.

Presented and produced by the Australian Independent Record Labels Association (AIR), the ninth Annual CARLTON DRY INDEPENDENT MUSIC AWARDS are an opportunity for Australian labels, artists and the industry at large to celebrate the successes of some of the country’s most vibrant and eclectic artists. Past winners include Flume, Chet Faker, Vance Joy, King Gizzard & the Lizard Wizard, Seth Sentry, Gotye, John Butler Trio, Hilltop Hoods, Parkway Drive, The Getaway Plan, The Jezabels, Gurrumul, The Drones, Tom Piper, Pnau, Cloud Control, Sneaky Sound System, Eddy Current Suppression Ring, Gurrumul, Kasey Chambers and Dan Sultan.

Stay tuned for further announcements including new Awards, nominations, guest presenters and performing artists.

For more info on the Awards, Charts and Independent music check out www.air.org.au

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