Alannah Hill Opens On Rundle Street

Alannah Hill

After months of anticipation, Alannah Hill finally opens tomorrow at 269 – 271 Rundle Street, Adelaide .

The extravagance of Alannah Hills feminine designs were the starting point for designer David Hicks in conceptualising the new store located at 269 – 271 Rundle Street, Adelaide.

Layer upon layer of slightly differing pinks have been combined to create the ultimate female retail environment. The look is modern with a twist of nostalgia, directional with a hint of the past and luxurious yet inviting.

The design of the store is in keeping with the beautiful façade of the 19th Century building, painted in wedding cake white. The original metal columns and plaster cornicing have been restored to their former glory and with a ceiling height of almost 5 metres the vintage Italian chandeliers with feather shaped glass fronds are clearly a highlight.

The sumptuous materials used such as the pale pink wallpaper, metallic floral printed fabric wall screens and custom pink carpet beneath bevelled mirrors, subtly tell the story of Alannah and her delights. These are joined with striking Louis V canopy chairs with turquoise gloss frames – making the new Adelaide retail space pure decadence.

“The interior of my stores is so important to me.  I am always on the lookout for ideas that reflect my girly whimsical clothing. Ideally I like to create a little magical world where customers feel excited, charmed and loved”.  Alannah Hill

Dressing room sized change rooms flank a mirrored viewing area complete with floor to ceiling Hollywood lights. Pink, silk wall coverings, custom made fringed ottomans, crystal flower wall lights and vintage hot pink flower wall hooks make these change rooms the most glamorous in Adelaide.

The Rundle Street Boutique is an experience, one that Alannah cannot wait to share with her customers.

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