What makes art, art? There isn’t a universal definition, but there’s a universal understanding of it. Anyone can make art, but what separates the good from the great is what it makes you feel. What perspective is it making you see? I suppose you could say, it’s all about how you “frame it”.
Professional custom picture framing shop, Frame Works Plus Gifts, knows all about framing and transforming the perspective. Any everyday item can be transformed into art when framed with love and a keen eye.
The well-respected business has been in operation for 28 years, and was taken over by new shop owners Amelita Alderdice and Sergey Veremchuk three months ago. Frame Works Plus Gifts has now found a new permanent home in Parkside.
They insist that the shop, however, is so much more than just a shop.
“We wanted to build a shop that had character… that felt like home and also had a beautiful vibe,” said Amelita. “Something that showcases colour… that focuses on the old and the new. We believe we have achieved that.”
Amelita has been an artist for 33 years, specialising in pastels and watercolour. Helping others find beauty in their prized possessions and opening a custom picture framing shop seemed like a great next step.
“To do what you love and to help others frame what they love is just a wonderful combination,” said Amelita.
From photos, posters, and prints, to guernseys, tapestries, embroidery and fine art, Frame Works has an array of mouldings and mat boards to highlight your special something. Sergey also handcrafts the frames to ensure every piece is perfect.
“The shop is so special… it is full of our heart and soul,” said Amelita. “There’s definitely a certain satisfaction we get when supporting our customers with their needs.”
As well as custom framing new art, Amelita and Sergey are also passionate about rescuing old art too.
“We are committed to saving South Australian art and in particular lithographs by reframing them, protecting them and finding new homes for them to live and be loved in,” said Amelita.
“We have a 96-year-old map that was printed in 1926 of the Adelaide Zoo in 1898. It’s fascinating to look at. Another example is a beautiful lithograph of the Clayton Wesley Uniting Church at the end of the Parade in Norwood. We have multiple copies to frame and give a new home.”
The shop itself is its own rescued art piece, finding its new home in a renovated site that used to be a café.
“Every piece of furniture in the shop has been salvaged and repurposed to outfit the shop, rather than end up in landfill or to deteriorate,” said Amelita. “We will also be recycling and renovating old picture frames.”
“We have created a place that when you come in, there are lots of things to look at and it’s really relaxed and enjoyable.”
The professional custom picture framing shop also doubles as a gift shop, showcasing even more beautiful things.
“We provide a unique range of gifts that are different and suit lots of personalities,” said Amelita. “Stock will be changing on a regular basis, so every time you come in there’s something new to see.”
“Find handmade cast iron coat/key hooks for your home, nostalgic Australian Iconic signs, beautiful animal prints, delicious smelling lemongrass candles, clocks and even some fun t-shirts. We also have a beautiful range of mosaic Turkish lamps that will suit any decor and be a piece of art rather than just a lamp.”
In a way, Frame Works Plus Gifts is a little piece of art all on its own.
Find Frame Works Plus Gifts at Shop 4, 84 Glen Osmond Road, Parkside SA 5063.