Australia is a nation renowned for its love of pets, and new research from Afterpay has revealed that our adoration for pets is stronger than ever, with over half of Aussies (53%) willing to spend more on treating their companion than they do themselves.
The findings also unveiled that the average Aussie pet owner spends more than $3,700 a year on their furry friend. But for the majority, love don’t cost a thing, as almost three in five Aussies say they make personal sacrifices to ensure they can afford the costs of pet ownership, and almost half spend more of their disposable income on their pet each month than on themselves.
What’s more, the research highlighted the positives of having a pet following the events of the past 18 months, with two thirds of Aussies saying that having a pet during this time has helped with their general physical and mental wellbeing.
Katrina Konstas, EVP, Country Manager and Head of Sales APAC at Afterpay, says “It’s been a rough couple of years, but our pets lovingly, loyally and without question, continue to get us through our day to day. That’s why Afterpay is creating a retail event that celebrates the important role pets play in our lives, and how we can continue to ‘Afterpay them back’ this September to show them what they mean to us.”
Afterpay’s additional findings include:
- The majority (81%) of Aussie pet owners say that their pet is a member of their family, and almost half (42%) admitting they love going above and beyond for their pet.
- 45% Aussies treat pets on their birthdays, and over a quarter (27%) even getting whisked away on holidays.
- Almost two thirds (63%) say there are more unexpected costs associated with pet ownership than they thought, and almost half (49%) say the costs that go towards their pets are more than they usually budget for.
To help Aussies celebrate their loyal companions with pet toys, treats, accessories and more, and plan for unexpected pet ownership costs such as heading to the vet, Afterpay allows customers to pay it off in four, interest- free fortnightly instalments when purchasing items.