Jacob’s Creek has added serious star-power to the latest campaign for its premium wine range Double Barrel, with the release of a new commercial titled ‘Two Barrels, One Soul’ narrated by the one – the only – Chris Hemsworth.
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The story takes viewers behind-the-scenes of the production of Double Barrel, an award-winning Australian wine range. The epic journey begins in a rustic whisky distillery in Scotland, then spans the continents, ending at the winery in the Barossa Valley, Australia.
The development of the Jacob’s Creek Double Barrel range has been a complex undertaking that has taken years to perfect. Matured in wine barrels, the wine is finished in whiskey barrels for a richer, deeper and smoother finish. The dedication of the people and winemakers behind Double Barrel is brought to life in this new creative approach, expressing the true passion and relentless spirit of those involved.
The Aussie actor, Chris Hemsworth, star of Thor and The Avengers, said that he’s proud to narrate this story for Jacob’s Creek. He believes that Double Barrel is a true example of Australia’s ingenuity to create a unique wine and looks forward to tasting the next vintage in the Barossa in 2018.
Chris is the perfect embodiment of the confident, inclusive Australian attitude synonymous with our wines. He has a commanding presence yet is approachable, and he clearly values spending quality time with family and friends. This, coupled with his global stature, makes him the right person to share this story with the world and we are extremely excited to be working with him. – Derek Oliver, Global Marketing Director at Jacob’s Creek
Check out the video and froth over Chris Hemsworth’s silky voice here.
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