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Australia Post reveals SA as Valentine’s Day capital

Australia Post reveals South Australians are the most ‘loved-up’ Aussies, with their valentines being the most likely to receive a cheeky V-Day gift.

Love is in the air, and according to Australia Post’s recent findings, it’s particularly concentrated over South Australia this Valentine’s Day.

The latest data reveals that South Australians are the most ‘loved-up’ Aussies, with their valentines being the most likely to receive a cheeky V-Day gift.

In a heartwarming revelation, Australia Post disclosed that over 18 million parcels are anticipated to be delivered nationally in the fortnight leading up to Valentine’s Day, with South Australia poised to claim the title of the most romantic state. Remarkably, in 2023 alone, the state witnessed a significant spike in parcel deliveries, marking a 7 per cent increase and leaving lovebirds swooning in anticipation of V-Day.

While love knows no boundaries, Tasmania and Victoria are giving us a run for our money, tying for second place with a 4 per cent surge in parcel deliveries last year, setting the stage for a passionate Valentine’s celebration.

However, it seems Cupid’s arrow missed its mark in Queensland, where parcel deliveries only experienced a marginal 0.5 per cent increase in 2023.

When it comes to the most cherished V-Day gifts, one particular trend stood out among Australia Post’s data: coffee-related deliveries soared by over 4000 per cent last year, ensuring that lovers stay caffeinated past 9 PM on date nights.

Australia Post’s top ten picks for this year’s most popular Valentine’s Day deliveries are:

  1. Coffee
  2. Underwear and lingerie
  3. Flowers
  4. Chocolate
  5. Card games
  6. Wine
  7. Custom framed photos
  8. Hosiery
  9. Beer
  10. Novelty gifts

Gary Starr, Australia Post’s Executive General Manager Parcel, Post, and eCommerce Services, expressed the company’s excitement for the upcoming Valentine’s Day celebrations. “

“Australia Post looks forward to helping our customers spread the love this year, for what is shaping up to be another big Valentine’s Day,” he said.

“We love helping our community bring that element of surprise to their V-Day gifts, whether it’s a thoughtful card or a surprise parcel delivery. We hope all our customers are swept off their feet this February 14,” Mr. Starr added.

For more information about Australia Post, head here.

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