AUSTRALIA’S MOST PRESTIGIOUS DESIGN AWARD ANNOUNCES THE OPENING OF A 2013 CATEGORY TO CATER FOR THE NEXT GENERATION OF SPORT AND LEISURE DESIGN AND INNOVATION
The Australian International Design Awards (AIDA) has announced its biggest year yet with the launch of additional categories, including the awarding of the most innovative and sophisticated design in the Sports and Leisure field.
A direct result of Australia’s growing reputation as a leading international design destination, the Sports and Leisure category will see submissions of the best professional and recreational sporting equipment, bicycles, apparel, shoes, camping accessories and adventure wear from around the world.
Managing Director of Good Design Australia and Chair of the AIDA, Brandon Gien, believes the expansion of categories in 2013 will raise the calibre of entries, give worthy businesses more opportunity to receive accreditation and clear up traditional beliefs that design is limited to aesthetics.
“People often assess design based on visual appearance and functionality, however, we measure design based on the parameters of form, function, quality, safety and sustainability,” he said.
A fixture in the design community for over five decades, the AIDA has been the launch pad for some of Australia’s most well-known inventions and designs; Awarding in previous years the Hills Hoist, the design of the Ute and, most recently, theDeepsea Challenger, a submersible that allowed Director James Cameron explore previously unreachable ocean depths.
Aligning with VIVID Sydney for the 2013 awards, the AIDA has put together a judging panel and forum of some of the world’s most respected product designers, including representatives from countries including Sweden and USA.
Submissions to the 2013 AIDA close on Thursday 28 March 2013, with winners announced on Thursday May 30, 2013. An early bird offer of a 20% discount on the entry fee is available for entries made before February 28. Entry starts from $360 + GST.
Enter at http://www.gooddesignaustralia.com
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