Nature’s Wok is challenging the way Australian’s think about plant-based takeaway, inspiring eaters to join their plant powered adventure through Asia. Nature’s Wok delivers Australians a reimagined meat-free alternative take on popular Asian classic cuisines.
Parent company Concept Eight CEO, Grant Lee, says the menu has been introduced only after ensuring they have had the right recipe for success.
“Our team have rigorously tested countless plant-based proteins both internally and externally via consumer focus groups, with premium quality, flavour and texture our primary focus,” says Grant.
“We also looked further to reshape perceptions around plant-based takeaway by ensuring we delivered a wide variety of different Asian cuisine options that are both affordable and conveniently accessible,” says Grant.
Nature’s Wok encourages an exploration of Asia. Each dish on the extensive menu is chef prepared with a choice of either plant-based beef or chicken protein, or tofu, with plant-based char siu pork landing on the menu soon.
The menu ranges from wok-tossed noodles, fried rice bowls and stir-fries, and include options such as a tangy Pad Thai Chicken in plant-based oyster sauce, Korean Fried Tofu (KFT) with fresh Asian slaw and Mongolian-inspired Peppered Beef Noodles, all served in 100% compostable and recyclable packaging.
Nature’s Wok Brand Manager, Megan De Haas, says the menu will be positively received among flexitarians, vegetarians and vegans, as well as anyone who might be simply experimenting with meatfree Mondays and seeking a tasty plant-based alternative to their favourite Asian classic cuisines.
“We recognise that the movement towards reducing your meat intake is increasing, which highlights a real gap in the market where current plant-based takeaway options are limited,” says Megan.
“Making the switch to a meat-free alternative does not mean dull flavours with limited choices. Nature’s Wok delivers on taste, variety and premium quality where you’ll be left asking yourself ‘is this really plant-based protein?’ it’s that good!” says Megan.
Nature’s Wok is initially launching across twelve outlets spanning Queensland, South Australia and Victoria during May, with additional locations to shortly follow into other states and territories.
The Nature’s Wok menu will be available online through the Concept Ate Rewards app (from parent company Concept Eight), as well as UberEats and DoorDash for delivery only at this stage. The virtual brand is part of a wider strategy from Concept Eight to expand their brand portfolio entering new categories.
Fellow Concept Eight brand, Pattysmiths, is further expanding their plant-based options, with the online Plant Patty menu also appearing in May.
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