The 2013 Melbourne Cup Carnival will for the first time see Schweppes enter the Birdcage and transform the Marquee landscape with the highly anticipated launch of the company’s new piece of racing real estate, Bar Schweppes by Broadsheet.
Stepping away from the traditional marquee format, Bar Schweppes will provide its guests an experience reminiscent of Melbourne’s best bars and restaurants, by bringing together the unique aspects of Melbourne’s food, drink and design scene, to create a space fitting for a Melbourne city backdrop.
With a particular focus on cocktails, Bar Schweppes will feature Melbourne’s best bartenders from the city’s most prominent bars – including Black Pearl, The Beaufort, Woods of Windsor and Seamstress– that will be designing and mixing cocktails each race day.
The feature cocktails will include; Up and At ‘Em from Black Pearl, Venezuelan Thunder from The Beaufort, Winner Winner from Bar Ampere, Pimms Rangoon from Seamstress with the signature cocktail of the Melbourne Cup Carnival, the Schweppes Flemington Fling, available to Bar Schweppes guests each race day.
To match the cocktails, Melbourne’s top restaurant chefs have collaborated to design a menu that is distinctively Melbourne, featuring items by Ben Cooper of Chin Chin, Adrian Li of Saigon Sally, Scott Pickett of Saint Crispin and The Estelle and William Balleau of Chingnon.
The bar itself will also encapsulate the look and feel of Melbourne’s renowned cocktail bar and restaurant culture, with the architecture featuring bespoke design features including clean white tiling, industrial style fittings and hardwood, all made by local Melbourne suppliers.
“Partnering with Broadsheet we’re excited to bring what could be a corner of Flinders Lane into the Birdcage for a uniquely Melbourne experience. Creative drinking will be at the heart of what’s on offer with the city’s best bartenders, architects, chefs and musicians collaborating to create the ultimate Melbourne Bar. We’re confident Bar Schweppes will be as good as any bar in Melbourne”, said Ben Goss, Schweppes Australia Marketing Manager.
Bar Schweppes will be entertaining its guests throughout Melbourne Cup Carnival including Derby Day (Saturday, 2 November), Emirates Melbourne Cup (Tuesday, 5 November), Crown Oaks Day (Thursday, 7 November) and Emirates Stakes Day (Saturday, 9 November).
Daily highlights will include a rotation of the hottest live DJ acts, cocktail mixing classes and a fun and down- to-earth atmosphere.