After 30 years, Barbara Knoll at Barossa Fine Foods has announced her retirement.
Knoll has been an integral part of the industry, especially at the Adelaide Central Market, where she and her husband Franz have been a crucial part of the market’s success story.
Together, they grew Barossa Fine Foods from a small goods shop to a national distribution network, a smallgoods factory, and a flagship Central Market stall.
A prominent figure in the meat industry, Knoll has had an extraordinary career spanning over three decades. She married into the Bavaria Smallgoods family, and her in-laws introduced her to the butcher trade, where she worked with her inspirational mother-in-law.
With her remarkable stamina and resilience, Barbara always believed that “if you set your mind, you can do it.”

During her tenure in the meat industry, Barbara became reacquainted with her German heritage and fell in love with the art of butchery. In 1991, Barbara joined Barossa Fine Foods and has been an integral part of the team for over 32 years.
Barbara’s passion for the meat industry is evident in the dedication she has shown towards her customers. She considers them as friends and says that they have given her a sense of community. Barbara is always eager to hear their stories and share their lives with her team.

When asked about longevity in the workplace, Barbara emphasized the importance of resilience and commitment, especially after the challenges presented by the COVID-19 pandemic. She believes that mastering these skills is crucial, and it’s essential to surround oneself with good people and a positive work environment.
Barbara’s career has been a “privilege”, and she is proud of her contribution to Barossa Fine Foods.
“Covid has taught us to bounce back, be strong and always move forward.”
She also holds South Australia in high regard, calling it the best state in the world.
From a single shop in 1991, Barossa Fine Foods has grown to have 8 retail outlets and a new factory facility that supplies product Australia wide. They pride themselves on staying true to their traditional hand processing methods and to never compromise on the quality of small goods.
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