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BIG W teams up with SA kids for Women’s & Children’s Hospital fundraiser, doubling donations up to $100,000

BIG W and South Australia’s young artists are raising funds for the Women’s & Children’s Hospital Foundation through unique Heart Tokens designed to support vital healthcare programs.

In a compassionate community initiative, BIG W has launched its fundraising campaign with the Women’s & Children’s Hospital Foundation in South Australia. The campaign, running during the store’s Big Whopping Toy Sale until 12 July, encourages customers to purchase $2 Heart Tokens, the designs of which were crafted by children supported by the hospital and research partners.

These tokens are not only a fundraising effort but also serve as a therapeutic medium for the young designers, involving art to aid in therapy and recovery. This initiative aims at fostering self-expression among children while also contributing to their recovery by reducing stress and anxiety. Importantly, the funds collected are destined for integral programs at the Women’s & Children’s Hospital.

Each year, the proceeds from the sale of these tokens are pivotal in funding various essential services and facilities across the participating states. For South Australia and the Northern Territory, all proceeds will go to the Women’s & Children’s Hospital Foundation, supporting their life-saving and enhancing programs.

Paul Morton, the Head of Fundraising & Marketing at the Women’s & Children’s Hospital Foundation, expressed gratitude towards BIG W and its customers. “In just our fourth year of partnership with BIG W, together we have raised over $500,000 for initiatives that create a healthier future for children and their families,” he noted. He highlighted the remarkable impact of these donations, funding advanced medical equipment, crucial research, and substantially aiding family support programs.

Among the beneficiaries is six-year-old Rylan Penglase-Binkowski from Aberfoyle Park. Diagnosed with Anorectal Malformation as a newborn, Rylan has faced numerous challenges and lengthy hospital stays. His mother, Tamyka, recounted the profound benefits of the Play Therapy Program. “Play Therapy has allowed Rylan to learn techniques and coping mechanisms to deal with daily life without him even knowing it,” she shared. It has significantly aided him in handling his condition and an ADHD diagnosis, providing relief and valuable learning during his time at the hospital.

BIG W’s Managing Director, Dan Hake, reiterated the retailer’s commitment to this cause. “Our store teams have always supported our fundraising efforts and this Toy Sale, seeing the drawings from kids and hearing their stories of how this fundraising helps, makes the cause particularly important and close to our hearts,” he stated.

Hake also pointed out the value of every small contribution. He emphasised that a $2 donation, when combined with others, can foster significant positive changes. “We want our customers to know that even a simple $2 donation can help to make a big difference for families, and BIG W will be matching donations up to $100,000,” he explained.

These contributions greatly assist in funding vital programs and bringing substantial improvements to the healthcare experiences of young patients and their families across South Australia and beyond.

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