Big win for SA winemaker, brewer & distillery in national campaign • Glam Adelaide

Big win for SA winemaker, brewer & distillery in national campaign

Nearly 300 independent winemakers, brewers and distillers across the country threw their products in the ring in BWS Local Luvva campaign, which called for customers to vote on the local independent drinks they want to see more of in stores.

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South Australians have voted and the verdict is in; they want to see more of local heroes Paracombe Wines, Little Bang Brewing Company’s beer and Never Never Distillery’s spirits on shelves. 

Nearly 300 independent winemakers, brewers and distillers across the country threw their products in the ring in BWS Local Luvva campaign, which called for customers to vote on the local independent drinks they want to see more of in stores.

Almost 50,000 customers had their say, and 18 Fan Favourites have now been crowned across the country with 3 winners named in every state* in the categories wine, spirit/pre-mix and beer/cider.  The winners will receive ranging in BWS stores – or additional ranging across the country if already in stores – as well as marketing and advertising support. 

Paracombe Wines in Adelaide Hills was named Fan Favourite in the Wine category, and owner and co-founder Kathy Drogemuller said the good news came at just the right time.

“It means the world to us to be the most loved up Local Luvva winery. It’s an amazing opportunity, giving our small family-owned business a huge boost with the increased ranging in stores as well as and marketing opportunities,” said Kathy Drogemuller, owner and co-founder Paracombe Wines.

“We had a difficult start to the year with bushfires late 2019 in the Adelaide Hills. 2020  harvest and vintage gave us the lowest yields we have ever experienced but exceptional quality. Then Covid hit and again affected our business, but fortunately things here in South Australia appear to be improving. Fingers crossed it continues. Winning the BWS Local Luvva Campaign is a highlight,” she added. 

McLaren Vale’s Never Never Distilling Co was named Fan Favourite in the Spirit/Premix category.

“We couldn’t be more excited to take out BWS Local Luvvas! Now, we have the opportunity to share our award-winning, full flavoured gins with more people around Australia,” said Never Never founder and brand director Sean Baxter.

With Covid-19 restrictions having a big impact on the distillery earlier this year, Baxter said it has been a year of both lows and highs after winning multiple accolades but also having to temporarily close. 

“We opened our McLaren Vale brand home and distillery door in March and were forced to close after just five weeks, which was pretty heartbreaking for not only the brand but our venue team too,” he said. 

Little Bang Brewing Company was named Fan Favourite in the Beer category in South Australia. Video game developers turned craft brewers  Fil Kemp and Ryan Davidson have grown their business from a one-car garage to a thriving production facility and taproom within the Inner-Eastern suburbs of Adelaide in six years.

“One upside to this insane year has been the amazing upsurge in local support, it’s humbling, immensely heartening, and has literally saved our business,” said Little Bang Brewing Company co-founder Ryan Davidson of the wine.

As part of the Local Luvva campaign, BWS has promoted its range of local products from independent suppliers in stores, online as well as through a massive campaign that included over 600 billboards and digital screens across the country. 

In the last six months and during the Local Luvva campaign, BWS has seen an increase of 15 percent of sales of local, independent products

“This campaign has been all about celebrating our local heroes and trying to encourage more customers to become lovers of local products. Now that we’ve seen more customers than ever try local, we hope they have found new homegrown favourites,” said BWS Local Manager Richard Mok. 

All the winners in the Local Luvva campaign 

NSW

Wine: Nueva Sangria and Audrey Wilkinson

Beer/Cider: Akasha Brewing Company 

Spirit/Premix: Lust Liquor

VIC

Wine: 6 ft 6 Wines

Beer/Cider: 3 Ravens

Spirit/Premix:Billson’s 

SA

Wine:Paracombe Wines

Beer/Cider: Little Bang Brewing Company

Spirit/Premix: Never Never Distillery Co

QLD

Wine: No entries (additional winner in category chosen in NSW)

Beer/Cider: Aether Brewing

Spirit/Premix: Botanic Australis

TAS 

Wine: Pepik Wines

Beer/Cider: Plenty Cider 

Spirit/Premix: Hellfire Bluff Distillery 

WA 

Wine: Ferngrove Wines

Beer/Cider: Wilson Brewing Company

Spirit/Premix: Illegal Tender Rum Co

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