It may seem irrelevant, yet it is essential reading for many work settings.
Feature image credit: degree138 publishing
Are you in the human resources area at work? A business executive looking to better communicate with your team and further your company’s goals? Are your staff disengaged? As expert author and blogger Lee Hopkins notes, it might be time to think outside the box.
Podcasting: How to Get Started with Podcasting in Your Organization is a practical, adaptable, and useful guide that comes straight from the mouth of pioneering podcaster and Adelaidean Hopkins, also a recipient of many blogging awards.
Although the book may seem suited only for those working in marketing, news, podcasting, or social media, the content is valuable to a wider audience. One section outlines how podcasting can be used for staff training, to support wellbeing, upskilling, and for ongoing professional development. It can also serve as an effective way to deliver company updates and assist sales representatives with preparation while on the road to meet clients.
The first few chapters felt like reading online advisory articles on aspects of podcasting, which initially put me off the book as it seemed like nothing more than searching through a list of Google results until you settled on a few well-written ones. So, why not just go online? However, the content soon delivered more measured and specific insights.
The chapters vary in structure; some are interview-style podcast transcripts, others are written articles, and some are case studies. So, although Hopkins suggests that the most successful podcasts follow a specific template, he has catered to the reading audience by providing different chapter formats.
One chapter I did not quite understand was his inclusion of a ChatGPT interview in which the question is asked “What does ChatGPT think about AI for communicators?” The responses in the ChatGPT interview were poor, unable to specifically target or articulate the necessary information in the same way that author Hopkins could. Was it to demonstrate that AI cannot replace us, or to encourage us readers to engage with his show? And with that, it becomes clear why books such as these are needed.
Reviewed by Rebecca Wu
The views expressed in this review belong to the author and not Glam Adelaide, its affiliates, or employees.
Distributed by: Lee Hopkins (purchase from Amazon)
Released: January 2024
RRP: $16.49
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