Established healthy bowl food concept Bowlsome has launched a new retail product range, available in supermarkets as of today.
A year in the making, Bowlsome’s mission to expand what started as a small store in Henley Beach has become a reality.
“It’s such an exciting time, as we’re finally realising our dream to bring Bowlsome to a wider market,” says owner Danielle Elia.
The idea to launch Bowlsome in supermarkets came early last year, but it wasn’t until COVID-19 hit that the team started exploring the option with more tenacity.
“I felt as though there was a gap in this pre-made salad market of products that contained minimally processed wholefoods,” says Danielle.
“All salads aren’t created equal, so we believed there was an opportunity to bring our product, with our principles, to this market.”
The product range for launch consists of five, ready-to-go choices, including dairy free (DF) gluten free (GF) and vegan (V) friendly options:
- Asian Chicken Slaw (DF, GF)
- Tamari Chicken (DF, GF)
- Middle Eastern Cabbage roll (DF, GF V)
- Roasted Harvest (DF, GF, V)
- Vegan Wellness (DF, GF, V)
“We haven’t compromised on the formula that has made Bowlsome successful just because we were designing for supermarkets,” Danielle says.
“We will use the same dairy free dressings, house-made crunches and locally sourced produce you’ve found in our bowls in all three stores.”
Bowlsome’s new retail range is being launched exclusively with the Romeo’s Retail Group of supermarkets in select locations across Adelaide.
“You can visit our website for a list of stores, which we plan to grow in coming months,” Danielle says.
“No numbers and minimally processed food is our priority. We also understand how hard it is for people with allergies and dietaries, so we wanted to ensure that our customers feel safe about what they’re eating.”
In order to do this, the team consulted with Bowlsome’s resident nutritionist, Jan Macfarlane, to provide nutritional data and wellness benefits found in the new range.
“You just scan the QR code on the label,” Danielle says.