An acclaimed chef and a journalist are among a group of passionate South Australians appointed to the re-established Brand SA Board – with the aim of promoting the state to the world.
The Brand SA Board is back – delivering on the SA Government’s election commitment – and will be led chair Jane Jeffreys.
Ms Jeffreys runs her own national consulting firm and has more than 30 years’ experience at iconic local organisations including the Adelaide Convention Centre and Port Adelaide Football Club.
The board also includes:
- Callum Hann – acclaimed chef, owner of city restaurant Eleven, and director of Sprout and Dietary Hawk.
- Rebecca Morse – award-winning journalist, news and SAFM radio presenter.
- Franklin dos Santos – CEO of Foodland Supermarkets Australia.
- Jade Torres – Director of Pwerle Aboriginal Art Gallery, and proud Alyawarre woman and artist.
- George Georgiadis – Co-Founder of Never Never Distilling Co.
The new board members are widely recognised advocates for South Australia and will bring individual knowledge, skills and industry expertise to help support local businesses grow.
The appointed members have diverse backgrounds in food and beverage, tourism, arts, media, retail and entrepreneurship – and are all committed to building SA’s global reputation and championing our products, produce, services and experiences.
Brand SA is now a dedicated agency within the Department of Trade and Investment, with about 8000 businesses registered and using the State Brand.
Steve Testar, CEO and Co-Founder of Showcase South Australia, welcomes the announcement of the Brand SA Board.
“Showcase SA is a complementary offering to the Board, offering a collaborative way to shine the light on people, products, businesses and services available across industry.
“Since the previous Brand SA was disbanded nearly four years ago, Showcase SA has help the mantle alive, being a positive voice of industry, highlighting the incredible work of SA businesses, and showcasing opportunities across industries no matter the size of your business.”
The new Brand SA board will hold its first meeting later this month and will be tasked with championing Brand SA’s mission to protect and strengthen the state’s image and reputation while guiding customer choices to shop local.
Minister for Trade and Investment Nick Champion says he is thrilled to bring back Brand SA with a strong and diverse board.
“Those appointed are already champions of the South Australian brand in their own businesses and industries – and now they can share their love of SA with the rest of the world.”
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