Brand South Australia to return in new form, following SA Government announcement

The South Australian Government is officially bringing back Brand SA – shining the light on South Australian producers, manufacturers and owners.

Pictured: Premier Peter Malinauskas and Lucy Hood MP

The South Australian Government is officially bringing back Brand SA – shining the light on South Australian producers, manufacturers and owners.

The Government has budgeted $6.2 million over four years to re-establish Brand SA, which will focus on marketing South Australian-made products and grown produce to markets intrastate, interstate and overseas.

Brand SA, which was axed by the former government in 2019, managed ‘I Choose SA’ and the State Brand before closing on June 30 of that year.

However, at the State Election, Peter Malinauskas announced Labor would bring back Brand SA.

Now Brand SA will be reborn, as a dedicated agency within the Department of Trade and Investment, rather than a separate organisation. This initiative will include a new Buy Local campaign to encourage South Australians to switch $1 in every $20 of their spending to local products.

There are currently almost 8000 businesses registered and using the State Brand, which help to strengthen South Australia’s image and reputation.

Peter Malinauskas has expressed his excitement for the reinstatement of Brand SA, and acknowledges the influence it has had with SA’s local businesses.

“Many South Australians know and love our brand, it has become so recognisable across the State – many still look for it when they want to support local businesses.

“We already know South Australia is the best place in the world to live and do business, and now we want to let the rest of the world know.

“This investment will enhance the attractiveness of South Australia as a place to live, work, study, visit, invest or trade,” Malinauskas says.

Minister for Trade and Investment Nick Champion, says that this is a great opportunity for SA businesses to shine.

“Reinstating Brand SA is just another way our Government plans to proactively raise the profile of South Australian businesses.

“Our aim is to maximise the profile, and the competitive position, of South Australian goods, services, experiences, in local, national, and International markets,” Champion says.

And it’s not just the government boasting about the re-instatement. SA local businesses are showing their pride for the announcement.

Kytons Bakery’s Sharon Sutton says that “We have so much to celebrate in SA – great food, great inventions and innovative thinking. It is great to see the revitalising of BrandSA – a recognisable brand that celebrates the wonderful variety and quality of food and other products and services we have in SA. Supporting local is so important in these challenging economic times.”

Bickfords’ Chris Illman says that “The Bickford’s Group of Companies is excited to see Brand SA back to drive positive messaging intrastate, interstate and globally encouraging consumers to consider South Australian made products that are made by the most passionate advocates for this state. Businesses like ours who invest in South Australia, in people, and infrastructure that will benefit generations to follow.”

Register your South Australian business for the ‘I Choose SA’ website directory for free here.

Get in quick and make sure your business is registered before the campaign is announced.

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