Adelaide Fringe

Bulmers Brings Back The Laughs

Bulmers is bringing back the laughs in 2012 with a brand new national comedy and culture sponsorship campaign that kicks off tonight in Adelaide at the Bulmers Best of the Edinburgh Fest. Bulmers has also been announced as the official partner and cider of Rooftop Movies in Perth, Melbourne International Comedy Festival and the Sydney Comedy Festival.

Bulmers will have naming rights to the Bulmers Best of the Edinburgh Fest in Adelaide and Melbourne, the Bulmers People’s Choice Award at Melbourne International Comedy Festival and the Bulmers Great Comedy Debate during the Sydney Comedy Festival.

Clive Coleman, Group Marketing Manager for Bulmers said the brand’s support of Australian comedy is something they’d like to keep going in the future.

'Australians love to laugh and comedy is a perfect fit for Bulmers,' explains Coleman. 'Bulmers is all about bringing people together for a great time – comedy, music and cinema festivals all speak to this. We have just finished the St Jerome’s Laneway Festival tour and going forward, our approach to events will continue to celebrate all those amazing activities that Australians love and share with their friends'

Cider is currently the fastest growing alcohol category in Australia, growing by 31.4% volume in the past 12 months. Bulmers continues to be one of Australia’s favourite ciders, with Bulmers Original experiencing 120.3% growth in the last year.

The Bulmers Best of the Edinburgh Fest begins tonight from 7:45 at The Gov. Follow me on Twitter (@gianniborrelli) and keep up to date with the #BulmersComedy hashtag too

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