AdMental is in its fourth year and is an event that asks Adelaide’s emerging Advertising Creatives to produce an online viral video with a mental health and wellbeing message.
This is an annual event which brings together Adelaide Advertising and Design Club (AADC), SA Health’s Office of Public Health, Don Dunstan Foundation and the Mental Health Coalition of South Australia (MHCSA). Each year this team works on a brief that targets a specific mental health message with previous years covering mental illness, loneliness and workplace wellbeing. This year the brief is youth mental health.
Inspired by ‘The Pitch’ segment on the television show The Gruen Transfer, two of Adelaide’s emerging advertising creatives are tasked with producing an advertisement to promote youth mental health. The videos are then debuted to a live audience and an expert judging panel with the winner taking out the Geoff Robertson Memorial Award and a scholarship to the Advertising industry’s Award School.
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