Calling All Models!

Having dreams of gracing the covers of Vogue or GQ magazines, strutting your stuff across the runways of Milan & New York, or working for the biggest brands in the world on their next big campaign? 

Well, close your books and leave your apple for your teacher, as the rest of your life starts now with MMS Model Search 2011. 

The MMS Model Search is looking to discover students in their final year of high school in this national world-class modeling event.  And it promises to be the best yet! It’s time for Auditions, Runways, and judging… and of course being in the spotlight, with the ultimate model search.

MMS Model Search 2011 is a national model search stepping off in all capital cities.  It is the first modeling competition of its kind in that it will discover girls as well guys looking to be beautiful, fashionable & aspiring models.  MMS Model Search 2011 embodies everything loved about our nation – the chance to chase your dreams of modeling stardom and international fan fair.

National Auditions are about to take place in every state with the top 50 qualifying for the State Finals.

The State Finals are all-age events, which have stunning stage and lighting effects designed by Light Sounds, and a sound track of great music performed by some of Australia biggest and best known DJ’s and Performers including the Stafford Brothers, Nino Brown, Israel Cruz, Elen Levon and Bombs Away.

State Finals will be held in each State during the September 2011 school holidays, where male and female contestants, chosen by our panel of industry judges, will compete.  

The winners of the State Finals will attend the National Final to be held on the Gold Coast and courtesy of 1800 Schoolies will receive two (2) nights accommodation at the Chevron Renaissance. 

Additionally, each National Finalist from outside Queensland will be flown to the Gold Coast, also courtesy of 1800 Schoolies, from their closest capital city and chauffer driven from the airport in a stretched Hummer to the Chevron Renaissance.  

Here they will meet Mr. Greg Chan of Wilhelmina Models, New York.  Mr. Greg Chan is flying out to judge the National Final and select two winners who Wilhelmina Models will represent in New York and Overseas.

The winners of each State Final will be represented by the best modeling agencies in each State, namely Dallysmodels (Qld), London Model Management (Vic & NSW), Scene Models (WA) and Finesse Models (SA), and will receive national exposure through our coverage of the National Final on Fashion TV Oceania. 

MMS Model Search 2011 sponsors include Global Work & Travel, 1800 Schoolies, Light Sounds, Fashion TV Oceania, Motives Cosmetics, Evokke, ShowPony Australia, Rue Denim, fiik skateboard, Sabo Skirt, Runway ready fashion, Michael Greeve’s Photography, Vintagemay +., TIGI, Foxy's Premium Frozen Yoghurt and Little Black Book Agency.

Leigh Metzeling, founder and director of MLM Corp Pty Ltd (the company presenting MMS Model Search 2011), says ‘The message and the concept that goes out to these kids is about helping one another out and that there are people their own age out there that are less fortunate than themselves’.  

With this message MMS Model Search 2011 will be donating a percentage of all profits from SMS votes to Children’s Cancer Institute of Australia. 

Jason Hirt, director of MLM Corp Pty Ltd, says ‘In the first three weeks of launching the Facebook page we had over 22,000 Facebook ‘likes’.  This year we expect to get over 1500 aspiring models turn up to audition and over 10,000 people attend the events’.

Mr Greg Chan of Wilhelmina Models, New York, says ‘I’m really excited to be part of MMS’ Model Search 2011.

So dust of your lens cap, get snapping and upload your photos to

About MMS Model Search:

Inspired by Miranda Kerr’s success from her humbling start from Dolly magazine model of the year competition, Director of MLM Corp, Leigh Metzeling, initiated the first MMS Model Search in 2010 from an idea he had been considering for over four years.  The first year’s events were held in Brisbane (1 heat) and the Gold Coast at Billy’s Beach House (1 heat and the Final, both during Schoolies week).  The event was a marvellous success with over 70 models entering and over 1,600 people attending the 3 events. The competition has since grown to a national scale, with seven events in five states and hundreds of competitors. MMS Model Search is a full night of models parading the runway, DJs, dancing and celebrity hosts.

Audition Dates

Sunday 28th August – Adelaide – 11am to 2pm

Level 1 of the Myer Centre, Rundle Mall, Adelaide

State Final Dates

Saturday 1st October – Adelaide

Queens Theatre Adelaide

National Final Date

Tuesday 22nd  November – Gold Coast

Gold Coast – TBC

Prizes for MMS Model Search 2011

The National Finalists will compete in the National Final during Schoolies week on the Gold Coast to win prizes with an estimated combined worth of over $100,000.

Each National Finalist will:

be represented for 12 months by the modelling agency of their State Final (Dallysmodels – Qld, London Model Management – NSW & Vic, Finesse Models – SA, or Scene Models – WA);

be flown from their nearest capital city to the Gold Coast (except for winners that have Brisbane as their closest capital city);

be chauffer driven from the airport in a stretched hummer to your accommodation: two (2) nights at the Chevron Renaissance;

receive TIGI hair products; and

Have the opportunity to become Mr or Miss Schoolies 2011 and be represented by New York modelling agency Wilhelmina Models.

Major Prize

The ultimate winner of MMS Model Search 2011 will be represented by New York Modelling agency Wilhelmina Models and their Australian modelling agency.  Plus, the ultimate winner will also receive a return ticket to Los Angeles from Brisbane plus five (5) night’s accommodation staying in Los Angeles (valued at approximately $5,000) courtesy of Global Travel.

Motives Makeup prize pack (valued at $1,500 for female winner )

A Fiik Skateboard each (valued at $400)

$400 online voucher for Runway ready fashion (female winner only);

$250 online voucher for Sabo skirt (female winner only)

Additional Major Prizes:

Miss Evokke 2011 – One female (18+) entrant will win a 10-page spread in the magazine Evokke and a professional photo shoot.

FTV Miss Photogenic Award – One female entrant judged as Miss Photogenic will appear in a campaign and feature in a photo shoot run by FTV Oceania.

Mr and Miss Foxy 2011 –  One Male and Female state finalist  bar winners will chosen to appear as the faces of the next Foxy Premium Frozen Yoghurt advertising campaign.

Mr and Miss Popular Schoolies 2011

One iPad each;

A portfolio each from Michael Greeve’s Photography (valued at $500);

A photo shoot with Rue Denim;

A photo shoot with Vintage May;

A photo shoot with ShowPony Australia (female winner only);


To register, purchase tickets to the heats or final, and find out more information on MMS Model Search 2011 visit:

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