Founder of Australian business Carman’s, Carolyn Creswell, has announced the addition of family-owned snacking brand, Fruit Wise, to the Carman’s family.
Carolyn says the joining of these two family-owned businesses is a “very exciting venture” for the Carman’s team, as it brings together “a shared passion for delicious and quality food”.
“My kids have loved Fruit Wise fruit straps for over 15 years, so much so they were the number one school lunchbox request! Given how much we all loved the product, I decided to pick up the phone to see if there was any opportunity to work together,” says Carolyn.
“After a year of discussions, our unparalleled similarities and outlook on healthy snacking helped us finalise what is now Carman’s first ever acquisition. It’s truly a moment that I’m so proud of and I just can’t wait to watch Carman’s continue to grow.”
Managing Director of Fruit Wise Bridget Beal said, “After speaking with Carolyn we knew straight away that this was the right move for Fruit Wise. We’ve been family owned for 15 years, so wanted to make sure we were passing over the reins to someone just like Carolyn, who shared the same outlook about delicious and healthy snacking and looking after Aussie families. We can’t wait to watch Fruit Wise grow under the care of Carman’s!”
Australian owned and made product is something Carolyn holds close to her heart, which is why Fruit Wise will also remain in its original home, nestled in the rolling green Adelaide Hills.
“With so much uncertainty in the world over the last two years, locally made products are becoming more and more important to Aussie families. That’s why I place so much pride in the fact we’re 100% Australian owned and manufactured,” says Carolyn.
Carman’s and Fruit Wise are looking forward to producing even more amazing products, providing Australians and their families with delicious and healthy snacking options!
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