Move over “green label” Coopers Session Ale is now available in stubs and tinnies so you can enjoy a cold few in the backyard every Sunday.
After blowing up on the taps at pubs across Adelaide, Coopers have decided to treat your tastebuds at home.
Session Ale is a refreshing summer style beer with tropical fruit notes and an aromatic hop character.
Coopers’ Sales and Marketing Director, Mr Cam Pearce said that in January this year, Session Ale had become Coopers’ second largest selling keg beer after Coopers Original Pale Ale and ahead of Sparkling Ale and Mild Ale.
“It’s been a tremendous response,” he said.
“As Session Ale has become better known, we have been inundated with customer requests for it to be released in a packaged format.
“As a result we have started production of Session Ale in cans and bottles. Stocks should be widely available at bottle shops and liquor stores across Australia from March 5.”
Mr Pearce said Session Ale was the first addition to Coopers’ family of ales in 14 years and provided an exciting new flavour profile for the Coopers’ range.
Session Ale is brewed using Coopers’ traditional secondary fermentation process, so it has the same style label as the others, but but with its own distinctive blue rondel (ale label).
Session Ale is brewed using Galaxy and Melba hop varieties that produce a fruity, easy-drinking summer style beer, with a golden straw colour and an alcohol level of 4.2%.
So get ready to see out the last of our summer days sinking a “blue label” in the dying summer sun.
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