Celebrate Textiles In An Interactive New Way

Are you ready for a chance to let your mind run away with ideas? The 2013 IKEA Catalogue comes out today with 324 pages of new products, tips, and inspiration for a better everyday life at home.

IKEA Print and PR Manager Rosanne Pacecca says, “The 2013 IKEA Catalogue will reach even more people with free home furnishing ideas through a new structure, new voice and interactive bonus material.”

The catalogue which is released annually will this year celebrate textiles and their importance, and versatility of uses within the home.

“Not only are textiles an easy and affordable way to bring new life to a room, they can also make a big difference to a room setting without creating a big dent in your budget.”

“From blankets and rugs, to curtains and towels, textiles can help us make our life softer, snugglier, livelier, or more personal,” says Ms Pacecca.

The catalogue will also feature films and interactive features that allow users to ‘get inside’ the catalogue and start discovering with the help of their Smartphone and the IKEA app.

“The IKEA Smartphone app allows users to look behind closed cupboard doors, change curtains and textiles within room settings, and swap different styles to make it even easier to find what they like,” says Ms Pacecca.

The IKEA Catalogue will be in letterboxes around the country from today, with official in- store celebrations on the 8–9 of September.

For more information, visit the IKEA website, or visit the IKEA store.

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